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Target your Converting Customers with the right LinkedIn Ads
The internet is a pretty noisy place, and if your online presence involves any work on the choppy seas of social media, it can often feel like you’re shouting at...
Ever Wondered How Image Alt Text Helps SEO? We Got Your Answers!
Image alt text is a bit of a dark horse in the world of SEO. With images forming an integral part of most search engine result pages, image alt text...
A Creator’s Guide to Google’s Search Ranking System
Staying up to date with Google’s constantly changing systems and algorithms can become quite a task for many. And to help with that, Google has released a new centralized page...
Canonicalization for SEO: All you need to know
There’s a lot of duplicate content out there on the internet. Sometimes it’s intentional — low-quality content is sometimes used to score a nifty site ranking on search engines. Unfortunately,...
Optimizing Google Rich Snippets for Stronger SEO
Interesting name, isn't it? Rich snippets. Inviting, like someone sharing some juicy piece of information. You might have encountered the term thrown around in the context of SEO — and...
All You Need to Know About Google Performance Max Campaigns
Although Google’s Performance Max Ad campaigns have been around for a while now — they’re now the shiniest ad campaign tool everyone wants to play around with. While Google has...
Google Search Ranking Algorithm Update October 2022
Google launched its last spam update on 19thOctober,which targeted spam content and filtered out the best search results. As per the update shared by Google, this update completed its rollout...
Grow Locally with Impactful Geotagged Advertisements
Most businesses are ultimately successful by targeting and fulfilling local needs and wants. Whether you’re a small bakery that makes delicious cakes and loaves of bread in New Delhi or...
Google Rolls Out Its Spam Update: Edition 2022
Once again, Google has swung into action and is working on bringing changes to its algorithm to make it a better search engine. What makes us claim so? A new...
A Novice’s Guide to Understanding Schema Markup
If you wish your website to stand apart from that of your competitors, schema markup is the answer to your questions. While fully understanding the concept of schema markup may...
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