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Threads vs. Twitter: Where Should Marketers Focus in 2025?

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

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April 28, 2025
Unlock the Power of SEO for Shopify With These Tips

Unlock the Power of SEO for Shopify With These Tips

In today’s digital world, having a strong online presence is crucial for the success of any business. For e-commerce entrepreneurs...

May 17, 2023 | Tooba Hashmi
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The Future of Marketing: How AI is Changing the Game

The Future of Marketing: How AI is Changing the Game

Over the past few years, the field of marketing has experienced a remarkable shift due to advancements in Artificial Intelligence...

May 17, 2023 | Swati Singh
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From HTTP to HTTPS: A Smooth and Secure Transition

From HTTP to HTTPS: A Smooth and Secure Transition

In the digital age, online data security is a paramount concern. As we navigate the vast landscape of the internet,...

May 17, 2023 | Swati Singh
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Digital Marketing and ORM: Tips for Removing Unwanted Google Reviews

Digital Marketing and ORM: Tips for Removing Unwanted Google Reviews

In today’s digital landscape, online reputation plays a crucial role in the success of businesses. Maintaining a positive online presence...

May 17, 2023 | Tooba Hashmi
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Optimizing Your SEO Strategy for Voice Search and Text Search

Optimizing Your SEO Strategy for Voice Search and Text Search

Staying ahead is crucial in the ever-evolving landscape of search engine optimization (SEO). With the rising popularity of voice search,...

May 15, 2023 | Tooba Hashmi
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15  Effective Digital Marketing Strategies for Fashion Brands

15 Effective Digital Marketing Strategies for Fashion Brands

Fashion brands in today’s digital landscape face fierce competition and the need to stand out among their competitors. Implementing effective...

May 15, 2023 | Tooba Hashmi
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article
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