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Threads vs. Twitter: Where Should Marketers Focus in 2025?

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

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April 28, 2025
How to Detect Click Fraud and Prevent It?

How to Detect Click Fraud and Prevent It?

Whether it is orchestrated by competitors, bots, or individuals with malicious intent, click fraud can be elusive to detect due...

May 15, 2023 | Swati Singh
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Reasons Why You Need a Duplicate Content Checker Tool

Reasons Why You Need a Duplicate Content Checker Tool

With the internet constantly growing, more and more content is published daily. It is becoming increasingly important for website owners,...

May 15, 2023 | Swati Singh
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How Newsletters Can Supercharge Your Marketing Efforts?

How Newsletters Can Supercharge Your Marketing Efforts?

In the current cutthroat corporate landscape, it is progressively arduous to captivate and retain patrons. Consequently, enterprises must include efficacious...

May 12, 2023 | Tooba Hashmi
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Demystifying Google Discover: What You Must Know to Get Ahead

Demystifying Google Discover: What You Must Know to Get Ahead

As an entrepreneur or marketer, one is constantly in pursuit of gaining a competitive edge. In this era of digital...

May 12, 2023 | Tooba Hashmi
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Enter the New Era of Search with Google’s Latest Update

Enter the New Era of Search with Google’s Latest Update

How many times have you logged into Google, looking for headphone recommendations, advice on places to eat in the city,...

May 12, 2023 | Rajeev Munjal
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SaaS SEO Essentials: Key Components of a Successful Campaign

SaaS SEO Essentials: Key Components of a Successful Campaign

Search engine optimization (SEO) is crucial to any marketing strategy. When it comes to the software company or SaaS SEO...

May 12, 2023 | Swati Singh
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article
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