The Pros and Cons of Pay For Performance SEO
What if you only had to pay for SEO when it actually worked? No monthly fees, no empty promises. Just...
Surviving Zero-Click Search: How to Win When Google Keeps the Traffic By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriBack in the day (yeah, I am now called an SEO ‘veteran’!), winning on Google meant ranking #1. You showed up, you got the click,...
Website Structure for SEO: A Blueprint for Better Rankings
Creating an effective website structure for SEO is essential for achieving higher search rankings, improving user experience, and increasing conversion...
Keyword Cannibalization: Why It Matters for Your Company and How to Avoid It
Everyone and their bosses are using SEO, but did you know that 94.74% of keywords receive fewer than 10 monthly...
SEO for Bing: Unlocking Opportunities for Business Owners and Marketers
Google may be the search engine king, but don’t overlook Bing—it quietly powers around 12.23% of global searches as of...
Google Cached Websites: A Quick Guide to Accessing Them
As Google’s algorithms continue changing in 2025, ranking factors like website speed, uptime, and accessibility have become more critical than...
Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)
“Programmatic advertising” is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from...
