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Threads vs. Twitter: Where Should Marketers Focus in 2025?

Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we...

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April 28, 2025
Discover the Secret Formula to Creating Viral Social Media Ads in 2023!

Discover the Secret Formula to Creating Viral Social Media Ads in 2023!

In the current epoch of social media, crafting viral advertisements that capture the attention of your target market can prove...

Feb 24, 2023 | Tooba Hashmi
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The Do’s and Don’ts of Successful PPC Advertising: Your Blueprint to Success!

The Do’s and Don’ts of Successful PPC Advertising: Your Blueprint to Success!

Are you looking to drive more traffic to your website and increase your sales? If so, pay-per-click (PPC) advertising might...

Feb 24, 2023 | Tooba Hashmi
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10 Tips to Improve your Local SEO

10 Tips to Improve your Local SEO

Local SEO is an essential element of any digital marketing strategy for small businesses. Local SEO strategy helps businesses target...

Feb 24, 2023 | Tooba Hashmi
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Google Bulk Data Export: New Feature!

Google Bulk Data Export: New Feature!

Attention SEO marketers! Google is about to make your life easier with its latest release of a feature called bulk...

Feb 22, 2023 | Tooba Hashmi
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Google February 2023 Product Reviews Update

Google February 2023 Product Reviews Update

Google consistently makes improvements in its product review system to ensure that users can get access to reviews that are...

Feb 22, 2023 | Rajeev Munjal
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Understanding SEO Analytics: A Beginner’s Guide

Understanding SEO Analytics: A Beginner’s Guide

In the present era of digitalization, simply owning a website is no longer sufficient. It has become indispensable to optimize...

Feb 22, 2023 | Tooba Hashmi
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article
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