Google Rolls Out December 2022 “Helpful Content” Update
In the works since 5th December, Google has rolled out its December 2022 “helpful content” system update. It is the...
We ran 1,530+ prompts across ChatGPT, Gemini and Perplexity in both authenticated and anonymous sessions. Here’s what the latest LLM research found. There is an assumption quietly...
Target your Converting Customers with the right LinkedIn Ads
The internet is a pretty noisy place, and if your online presence involves any work on the choppy seas of...
Ever Wondered How Image Alt Text Helps SEO? We Got Your Answers!
Image alt text is a bit of a dark horse in the world of SEO. With images forming an integral...
A Creator’s Guide to Google’s Search Ranking System
Staying up to date with Google’s constantly changing systems and algorithms can become quite a task for many. And to...
Canonicalization for SEO: All you need to know
There’s a lot of duplicate content out there on the internet. Sometimes it’s intentional — low-quality content is sometimes used...
Optimizing Google Rich Snippets for Stronger SEO
Interesting name, isn’t it? Rich snippets. Inviting, like someone sharing some juicy piece of information. You might have encountered the...
