...

Our Blog

Banned Hashtags: The Hidden Threat to Your Social Media Growth

Imagine this—you’ve spent hours curating the perfect Instagram post. The lighting is flawless, the caption is on point, and you’ve added what you think are...

Calendar Icon
April 25, 2025
How To Handle Pagination

How To Handle Pagination

What is Pagination? Pagination occurs when you have related content on multpiple pages. For example, if you have an e-commerce...

Feb 8, 2014 | Kapil Tiwari
Read Article
How To Create a PPC Landing Page

How To Create a PPC Landing Page

Are you driving visitors to your site or page but having trouble getting them to convert? If your PPC campaign...

Feb 4, 2014 | Kapil Tiwari
Read Article
Our Favorite SEO Tools

Our Favorite SEO Tools

There’s a plethora of tools out there for us digital marketers. When I started in this industry it took me...

Feb 1, 2014 | Kapil Tiwari
Read Article
What is Negative SEO?

What is Negative SEO?

The term “negative SEO” might be something you have been hearing about recently. Once Expedia had been penalized by Google,...

Jan 30, 2014 | Rajeev Munjal
Read Article
A List of our Top Internet Marketing Conferences

A List of our Top Internet Marketing Conferences

So many conferences, so little time. There are numerous conferences within the search marketing world that may be worth your...

Jan 25, 2014 | Jayson Gopi
Read Article
Not Provided, Not a Problem

Not Provided, Not a Problem

When Google began encrypting most of their organic searches, many webmasters witnessed their “not provided” bucket become the large majority...

Jan 22, 2014 | Kapil Tiwari
Read Article
DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article