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Our Blog

Pinterest SEO Tips to Boost Your Pins

Did you know Pinterest drives 33% more referral traffic than Facebook? Surprising, right? While most people see Pinterest as a hub for recipes, DIY ideas,...

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June 23, 2025
How To Handle Pagination

How To Handle Pagination

What is Pagination? Pagination occurs when you have related content on multpiple pages. For example, if you have an e-commerce...

Feb 8, 2014 | Kapil Tiwari
How To Create a PPC Landing Page

How To Create a PPC Landing Page

Are you driving visitors to your site or page but having trouble getting them to convert? If your PPC campaign...

Feb 4, 2014 | Kapil Tiwari
Our Favorite SEO Tools

Our Favorite SEO Tools

There’s a plethora of tools out there for us digital marketers. When I started in this industry it took me...

Feb 1, 2014 | Kapil Tiwari
What is Negative SEO?

What is Negative SEO?

The term “negative SEO” might be something you have been hearing about recently. Once Expedia had been penalized by Google,...

Jan 30, 2014 | Rajeev Munjal
DIGITAL MARKETING

The Best Competitor Analysis Tools for Smart Marketers

You know what they say, your competitors are your best teachers, especially if you know where to look. And in…

June 20, 2025 | Dhanya Chawla Read Article

What is PR in Marketing and Why Does it Matter?

Public relations isn't just about getting featured in the news anymore; it's about owning the narrative. In a world where…

June 20, 2025 | Dhanya Chawla Read Article

Best Time to Post on YouTube in 2025: What Data Say

Let’s be honest, YouTube might not be the wild west it once was, but timing still rules the algorithmic rodeo.…

May 29, 2025 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article