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Banned Hashtags: The Hidden Threat to Your Social Media Growth

Banned Hashtags: The Hidden Threat to Your Social Media Growth

By Dhanya Chawla

Imagine this—you’ve spent hours curating the perfect Instagram post. The lighting is flawless, the caption is on point, and you’ve added what you think are...

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April 25, 2025
Everything Should Know About Google Tag Manager

Everything Should Know About Google Tag Manager

What is Google Tag Manager? Google Tag Manager is Tag Management System introduced by Google in October 2012 that allows...

Sep 17, 2018 | Moolaram Mundliya
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People Also Search For – Another Change in Google’s SERP

People Also Search For – Another Change in Google’s SERP

Earlier this week, Google introduced a new version of – ‘People also search for’ box in the Google search results....

Aug 21, 2018 | Rishabh Mahendru
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Social Media: 2000 vs 2017

Social Media: 2000 vs 2017

With the advent of smartphones, social media has become as important as a refreshing cup of coffee, early in the...

Sep 13, 2017 | Rishabh Mahendru
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Insurance in India and Gaps in Insurance Promotion

Insurance in India and Gaps in Insurance Promotion

“Insurance should be perceived not only as a protection mechanism but more importantly as a partnership that allows individuals and...

Sep 1, 2017 | Narayan Verma
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How Not To Work on the Weekends?

How Not To Work on the Weekends?

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Sep 1, 2017 | Narayan Verma
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If Content is King, Writers are Warriors!

If Content is King, Writers are Warriors!

  “If writers wrote as carelessly as some people talk, then adhasdh asdglaseuyt[bn[ pasdlgkhasdfasdf.” – Lemony Snicket Some of the...

Aug 30, 2017 | Rajeev Munjal
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article

Beware of Ongoing Scams Involving Fake AdLift Representatives

We want to alert the public about a concerning scam where fraudsters are impersonating AdLift representatives to deceive individuals and…

December 31, 2024 | Dhanya Chawla Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Dhanya Chawla Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article