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Google Analytics

10 Key Differences between GA4 vs Universal Analytics
May 30, 2023

10 Key Differences between GA4 vs Universal Analytics

Google Analytics 4 (GA4) and Universal Analytics are two different versions of Google's analytics platform. Each GA4 vs Universal Analytics have its own collection of features and functionalities. Here are...

October 20, 2022


Once again, Google has swung into action and is working on bringing changes to its algorithm to make it a better search engine. What makes us claim so? A new...

October 16, 2018

What Is ‘Session’ In Google Analytics

  In today’s internet era, merely developing the website will not suffice in achieving the digital goals, until the performance is measured. The beauty of digital marketing lies in measuring...

September 26, 2018

Understanding the Difference Between Bounce & Exit Rate

We have spent much time in comprehending the bounce rate metric, and its impact on web pages and a website as a whole. However, Google Analytics has another critical metric...

September 19, 2018

What is Bounce Rate? How to Reduce it?

Since the advent of digital marketing, we marketers come across tons of metrics on an everyday basis. Some are simpler to understand while others are confusing. Bounce rate is one...

September 17, 2018

Make Sure Your Website is Mobile-Friendly

According to the initial ‘Mobilegeddon’ update that released on 21st April 2015, mobile-friendliness has been a significant ranking factor in Google search results. As per Marketing Land report, it has...

July 31, 2017

What is Dark Traffic & How to Identify It!

Just like everything else, Google Analytics data too has a dark side that every online marketer needs to be aware of! The data flaw, known as “dark traffic”, is hard...

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