Search Engine Marketing

Types of Google Ads
December 16, 2021
by Shailendra Mehta

A Detailed Guide on the Types of Google Ads

You must have seen the text ad on the top of a few results page when searching for something on Google. These are known as Google Ads and are the...

SEM Marketing
December 14, 2021
by Rishabh Mahendru

SEM in Digital Marketing: A Comprehensive Guide for Beginners

What is the first thing you will do if the thought of buying a little black dress pops into your mind? If you are like most people, you will head...

October 10, 2016
by Jayson Gopi

Top 10 ‘Can’t Miss’ Pubcon Sessions This 2016!

The entertainment capital of the world; Las Vegas is all set to witness the synergy of diverse digital marketing minds, from October 10 to October 13, 2016. Termed as a...

SEM in Digital Marketing
August 18, 2015
by Pradeep Kumar Mali

Twitter Roundup: August Voices in SEM

Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is defined as anything involving the promotion of websites...

PPC Advertising
February 4, 2014
by Siddhartha Pundir

How To Create a PPC Landing Page

Are you driving visitors to your site or page but having trouble getting them to convert? If your PPC campaign is suffering from a low conversion rate, the first thing...

December 3, 2013
by Suraj Malhotra

Driving Google+ and Social Media Results Via Paid Campaigns – Ian Lopuch

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com. I’m back, thanks AdLift team for the opportunity...

SEO Tips
June 12, 2013
by Asmita Anand

SEO Tips From A PPC Pro

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com. Digital marketing is a team sport. At the...

April 28, 2013
by michaellemaire

Mobile Search & Marketing – Pubcon New Orleans 2013

AdLift was at Pubcon New Orleans and we loved it! Here's our presentation on Mobile Search & Marketing - hope you enjoyed it! (more…)