Content Marketing
Google’s ‘Helpful Content’ Algorithm: All you need to know
Today, we are living in the age of self-sufficiency. The onset of digitization has made the world smaller; people can learn about new things from anywhere in this world by...
Banner Advertising Made Simple – What You Need to Know
Imagine cruising on a highway and driving past a huge banner with a catchy captionand attractive pictures. You may or may not remember it forever, but that one banner has...
Is Content a Google Ranking Factor?
Yeah, yeah; content is the king and the kingdom, but is it a Google ranking factor? Have you ever wondered what unique and SEO-optimized content means to our beloved search...
6 Influential Hashtag Movements Across the World
Who would have thought that the humble pound sign (yes, that’s what it was called!) would one day transform the way we use social media? Today, a #hashtag is something...
Five Practices for Creating Highly Engaging Content
It was in the 1990s that content entered the flourishing world of the internet. What began as a not-so-popular marketing strategy grew exponentially over the years. The extent of its...
8 Benefits of Outsourcing Your Digital Marketing
When you're running a private company, time is a valuable product, and marketing your brand can take up a lot of your time. However, that certainly doesn’t mean you should...
8 Important KPIs to Monitor and Measure Your Content Marketing Efforts
Your job as a content marketer doesn't end after producing a carefully thought out content piece and distributing it to the audience through different channels. In fact, the most essential...
Role of Content in Digital Marketing
Today, the internet is an integrated part of everyone’s life. It is essentially a medium of mass media. Frankly, there is hardly anything that cannot leverage the reach of the...
Why Quality Content Matters?
It Is Quality Rather Than Quantity That Matters. – Lucius Annaeus Seneca The advent of the internet has changed how businesses market their products to the target customer. The competitive...
Understanding Google Algorithms
What are Google Algorithms? With the growing popularity of Internet Marketing, Google Algorithm is the term we all have heard about. But before talking about Google Algorithm, let’s talk in...
