Content Marketing

August 26, 2022
by Prarthna Bhalla & Rajeev Munjal

Google’s ‘Helpful Content’ Algorithm: All you need to know

Today, we are living in the age of self-sufficiency. The onset of digitization has made the world smaller; people can learn about new things from anywhere in this world by...

February 10, 2022
by Moolaram Mundliya

Banner Advertising Made Simple – What You Need to Know

Imagine cruising on a highway and driving past a huge banner with a catchy captionand attractive pictures. You may or may not remember it forever, but that one banner has...

January 26, 2022
by Rishabh Mahendru

Is Content a Google Ranking Factor?

Yeah, yeah; content is the king and the kingdom, but is it a Google ranking factor? Have you ever wondered what unique and SEO-optimized content means to our beloved search...

February 28, 2019
by Rashmi Singh

6 Influential Hashtag Movements Across the World

When Chris Messina first used the hashtag back in 2007, little did he imagine the significance and power that a mere sign will acquire in the years to come. For...

February 22, 2019
by Rashmi Singh

Five Practices for Creating Highly Engaging Content

It was in the 1990s that content entered the flourishing world of the internet. What began as a not-so-popular marketing strategy grew exponentially over the years. The extent of its...

November 29, 2018
by Vaibhav Khanna

8 Benefits of Outsourcing Your Digital Marketing

When you're running a private company, time is a valuable product, and marketing your brand can take up a lot of your time. However, that certainly doesn’t mean you should...

November 20, 2018
by Rohit Rajan

8 Important KPIs to Monitor and Measure Your Content Marketing Efforts

Your job as a content marketer doesn't end after producing a carefully thought out content piece and distributing it to the audience through different channels. In fact, the most essential...

November 3, 2018
by Suraj Malhotra

Role of Content in Digital Marketing

Today, the internet is an integrated part of everyone’s life. It is essentially a medium of mass media. Frankly, there is hardly anything that cannot leverage the reach of the...

November 3, 2018
by Ankita Singh

Why Quality Content Matters?

It Is Quality Rather Than Quantity That Matters. – Lucius Annaeus Seneca The advent of the internet has changed how businesses market their products to the target customer. The competitive...

October 16, 2018
by Himani Gulati

Understanding Google Algorithms

What are Google Algorithms? With the growing popularity of Internet Marketing, Google Algorithm is the term we all have heard about. But before talking about Google Algorithm, let’s talk in...

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