Paid Marketing

June 26, 2022

Your Handbook to Creating Rich Media Ads

Attracting and retaining your targeted audience does not always come easy. Simple banner ads and plain advertising are no longer enough to engage your consumers. As consumers evolve with the...

June 4, 2022

Confused About Ad Retargeting? Look How it Works

Picture this: every website visitor buys your products, downloads your eBooks, signs up for your newsletter or does anything you consider a goal. Sounds ideal, isn't it? We all know...

April 13, 2022

What is PPC? Here is How it Works

PPC, or pay-per-click advertising, is an excellent way to gain some visibility in the noisy world of the internet. However, it can seem a little daunting, especially when your hard-earned...

February 4, 2022

The Truth About Negative Keywords

Imagine setting up a new business where you sell furniture. Yaay! You decide to set up ads and target the term 'console'. Now, some of the clicks on your ad...

December 21, 2021

6 Benefits of Using Google AdWords

The breakout of novel coronavirus in March 2020 has changed our world in more ways than one. It has altered the foundations of the basic structure of our society by...

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