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Digital Marketing

DIgital marketing ROI
May 31, 2024

The AdLift Guide to ROI-Centric Digital Marketing

Did you know that 72% of organizations that measure ROI on digital marketing report their marketing strategies as effective? This statistic highlights the critical need for precise measurement of digital...

May 8, 2024

Understand the Path to Purchase with a Customer Journey Map

How well do you know your customers? Do you know what makes them tick? What factors affect their purchase decisions? What drives that final conversion? How do you track all...

April 22, 2024

Maximizing Google Product Listing Ads: Tips for E-commerce Success

E-commerce is experiencing explosive growth. Just a few years ago, online shopping was a niche activity. Today, it's a mainstream way to purchase everything from groceries to furniture. Experts predict...

April 17, 2024

Go Viral in Seconds: How to Upload a YouTube Short?

It's been a ‘video-dominated’ world for a while now, with YouTube leading the pack with over 2.70 billion users as of 2024. From individuals running tutorials to multi-million-dollar enterprises showcasing...

April 12, 2024

Multi-Channel Mania: Mastering Distribution Channels to Reach Customers Everywhere

A Harvard Business Review study showed a big shift in shopping habits: 73% of people now use a variety of ways to shop, not just in stores or online. What...

April 11, 2024

Tackling Cart Abandonment: Strategies for Recovering Lost Sales

You're seeing a lot of window shopping, but no one's buying! This means customers are adding items to their carts but not completing the purchase. In other words, your business...

April 11, 2024

Harnessing Heat Maps in Google Analytics: Insights for Website Optimization

What's the first image that comes to your mind when you think about a heat map? Shades of yellow going into orange and then becoming red? Marking the beginning of...

April 11, 2024

“Crafting Your Unique Selling Proposition: Stand Out in the Market “

Today, the online and offline marketplace is flooded with products. You have thousands of options, even if you are looking for something as simple as an umbrella. Not only are...

April 1, 2024

Understanding KPI Meaning: Your Guide to Measuring Marketing Success

The world of digital marketing is filled with jargon. For the uninitiated, this can be quite intimidating. How is CPR different from CPC? And then what are CAC, BR and...

10_Reach-your-target-audience-with-distribution-channels
March 25, 2024

Exploring Distribution Channels: Strategies for Reaching Your Audience

Finding the right path to connect with your audience is essential for success. Whether you're an established business owner or just starting out, it’s important to understand and master various...

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