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Digital Marketing

Deploy a Google Tag within Tag Manager
August 31, 2023

Google Update! Deploy a Google Tag within Tag Manager

We know that reading the term ‘Google Update’ can lead to some serious levels of anxiety, especially at the rate at which Google has been rolling them out!  But fear...

Google Ads Account Creation Made Easy
August 25, 2023

Getting Started with Google Ads: Account Creation Made Easy

Do you see ads whenever you search for a query on Google? If yes, then you must know about Google ads. Every second, Google answers billions of queries relentlessly, and...

Visual Communication
August 22, 2023

The Art of Visual Communication: Understanding Creative Designing

We live in a world that is filled with constant visual stimuli. Here, every scroll, every click, and every glance is an invitation to a visual feast. Amid this, creative...

From Clicks to Cash
August 21, 2023

From Clicks to Cash: Driving High ROI with Digital Marketing

So, you know how everything's all fast-paced and connected nowadays? Well, that's where a digital marketing agency swoops in changing how businesses chat with their peeps and make that sweet...

June 28, 2023

The Complete Guide to B2C Digital Marketing Strategies

In the digital age, B2C (Business-to-Consumer) companies must have effective digital marketing strategies, including B2C content marketing, to connect with and engage their target audience. With a plethora of online...

social media calendar
June 26, 2023

The AdLift Social Media Calendar 2023

Did you know that there is a ‘eat Ice-cream for breakfast day?’ or a ‘stay under a blanket all day’ day? (Okay, we made that one up!) Quirky days aside,...

June 16, 2023

Tackling Search Spam with Google’s New Report Form

In an effort to improve the overall quality of search results, Google released its new spam report form. This updated spam report form is created to simplify the process of...

The Impact of AI Influencers in Changing Marketing Landscape
June 13, 2023

How AI Influencers are Changing the Marketing Landscape

Artificial Intelligence (AI) has revolutionised various industries, and the field of marketing is no exception. One of the latest trends in marketing is the emergence of AI influencers, virtual personalities...

The Future of Marketing: How AI is Changing the Game
May 17, 2023

The Future of Marketing: How AI is Changing the Game

Over the past few years, the field of marketing has experienced a remarkable shift due to advancements in Artificial Intelligence (AI) technology. The rise of AI-powered digital marketing has provided...

Digital Marketing and ORM: Tips for Removing Unwanted Google Reviews
May 17, 2023

Digital Marketing and ORM: Tips for Removing Unwanted Google Reviews

In today's digital landscape, online reputation plays a crucial role in the success of businesses. Maintaining a positive online presence and understanding how to remove bad reviews from Google My...

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