The Power of Celebrity Endorsement: Understanding Its Impact on Brands
We often see celebrities endorsing products on television, social media, and in print ads. It’s no secret that celebrity endorsement...
De-Influencing: Its implications on Influencer Marketing
By Arron GoodinNo matter where you go, whether it is real life or social media, someone out there is trying to sell you something, whether it’s brands...
The Do’s and Don’ts of Successful Influencer Outreach for Brands
Influencer marketing has been a key digital marketing startegy for some time now. Many agencies provide this service to their...
