Search Engine Optimization
How To Handle Pagination
What is Pagination? Pagination occurs when you have related content on multpiple pages. For example, if you have an e-commerce site with a section of dresses, the dresses you display...
Our Favorite SEO Tools
There's a plethora of tools out there for us digital marketers. When I started in this industry it took me some time to figure out which tools offer real value,...
What is Negative SEO?
The term "negative SEO" might be something you have been hearing about recently. Once Expedia had been penalized by Google, it came to the forefront of digital marketing news, and...
A List of our Top Internet Marketing Conferences
So many conferences, so little time. There are numerous conferences within the search marketing world that may be worth your while, but time is of the essence. With conferences to...
Not Provided, Not a Problem
When Google began encrypting most of their organic searches, many webmasters witnessed their "not provided" bucket become the large majority of their organic keywords. People didn't know what to do....
How Social Signals Can Directly Affect Search Rankings
As search marketers we are often asked to reveal our "secret sauce" or industry secrets. Sometimes, clients may want definite answers to questions that aren’t so black and white. If...
The Basics of Canonical Tags
One of the most common technical SEO pitfalls that we see is misuse (or non-use) of canonical tags. Canonical tags go way back to 2009 and are an HTML tag...
Competitive Analysis – How are your SERP Competitors Performing?
Developing a good competitive analysis strategy can be key to laying out a solid basis for your optimization strategy. The first and possibly most important step is to decide on...
Been hit with a Penguin Penalty? Clean up those backlinks!
Has your site been hit with a penalty from Google as a result of the notorious Penguin Updates? If so, you have probably spent a lot of time analyzing your...
How Rich Snippets can add Value to your Site
Searching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs. Selecting a site can sometimes be a shot in the...
