Search Engine Optimization

Optimizing For Google AI Overviews: What Marketers Need To Know

By Prashant Puri

Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...

November 19, 2024

Breaking Down Page Authority: The Anatomy of a High-Ranking Webpage

In today’s digital world, having a strong online presence is essential for businesses to succeed. Search engine optimization (SEO) plays...

Mar 29, 2023 | Arron Goodin

Mastering Off-Page SEO with Guest Blogging and Influencer Outreach

Off-page SEO is a crucial aspect of search engine optimization that involves all activities performed outside of a website to...

Mar 29, 2023 | Lyndon Bell

Maximizing Your WordPress SEO Tips and Best Practices

As a website owner or content creator, you know how important it is to have your website rank high in...

Mar 27, 2023 | Lyndon Bell

Nofollow vs. Dofollow Backlinks: Which is More Valuable for SEO?

When it comes to building backlinks for your website, there are two types of links that are commonly talked about...

Mar 22, 2023 | Arron Goodin

8 On-Page SEO Factors You Need to Implement Today

As a website owner or digital marketer, you must be familiar with the importance of Search Engine Optimization (SEO) for...

Mar 16, 2023 | Arron Goodin

How to Use Keywords for YouTube SEO: Tips and Tricks

YouTube is a widely used platform for sharing videos, with millions of users uploading and viewing content every day. However,...

Mar 9, 2023 | Arron Goodin

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DIGITAL MARKETING

B2B Website Benchmarks You Need to Know in 2025

3 seconds. Yes, that's how much time you have to impress a user who visits your B2B website and convince…

August 29, 2025 | Lyndon Bell Read Article

A Beginner’s Guide on How to Get Followers on Pinterest Organically

Imagine having a free billboard constantly driving traffic to your website without spending a dime on ads. Sounds too good…

August 28, 2025 | Lyndon Bell Read Article

10 Proven Marketing Strategies for Renewable Energy Companies

In 2024, global investment in renewable energy hit a record-breaking $2.1 trillion. That’s a huge number, but many companies in…

August 1, 2025 | Lyndon Bell Read Article

PAID MARKETING

Revolutionize Your Ads with AI-Optimized PPC Campaigns

AI is reshaping paid search at a speed few predicted. According to reports, 75% of PPC professionals now use AI…

October 16, 2025 | Lyndon Bell Read Article

Supercharge Your ROI: Why Outsourcing PPC Pays Off

Did you know that businesses waste nearly 25% of their PPC budgets due to poor targeting and mismanagement? Pay-per-click (PPC)…

October 14, 2025 | Lyndon Bell Read Article

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

February 28, 2025 | Lyndon Bell Read Article

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