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Search Engine Optimization

Optimizing For Google AI Overviews: What Marketers Need To Know

Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...

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November 19, 2024
Concise or Creative: Learn How to Curate The Perfect Meta Title And Descriptions

Concise or Creative: Learn How to Curate The Perfect Meta Title And Descriptions

If you are someone who is not frightened to write a 1000-word article, but the thought of writing the Meta...

Jun 24, 2023 | Arron Goodin
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Google Business Profile: What Does It Mean?

Google Business Profile: What Does It Mean?

Let’s go a little back in time to the era when the internet wasn’t as mainstream as it is today....

Jun 24, 2023 | Arron Goodin
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10 Proven Strategies for Boosting Your YouTube Video Ranking

10 Proven Strategies for Boosting Your YouTube Video Ranking

The digital marketing era has witnessed a significant rise in the utilization of video content for promotional purposes, with YouTube...

Jun 21, 2023 | Lyndon Bell
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7 Best Practices To Manage Errors in Google Search Console

7 Best Practices To Manage Errors in Google Search Console

When managing your website’s search engine optimization (SEO), ensuring a smooth user experience is essential. One common issue that can...

Jun 19, 2023 | Arron Goodin
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How to Create SEO-Friendly Product Descriptions for Your Online Store

How to Create SEO-Friendly Product Descriptions for Your Online Store

In today’s competitive online marketplace, having compelling product descriptions is crucial to attract customers and improve your online store’s visibility....

Jun 19, 2023 | Lyndon Bell
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How to Create an Effective Google Data Studio Report in 5 Easy Steps

How to Create an Effective Google Data Studio Report in 5 Easy Steps

Prepare yourself for a mind-boggling journey into the realm of data visualisation and analysis with the game-changing Google Data Studio...

Jun 19, 2023 | Arron Goodin
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know

The US advertising industry is at the forefront of innovation, driven by cutting-edge technologies, evolving consumer preferences, and stringent regulatory…

February 12, 2025 | Lyndon Bell Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Lyndon Bell Read Article

Discover the Top Digital Marketing Strategies for 2025

The Software as a Service (SaaS) industry has been on an extraordinary growth trajectory over the last decade, with expectations…

December 30, 2024 | Lyndon Bell Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

February 28, 2025 | Lyndon Bell Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 30, 2024 | Lyndon Bell Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Lyndon Bell Read Article
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