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Our Blog

Meet Tesseract: Your Brand’s New Superpower in the Age of AI Search

Meet Tesseract: Your Brand’s New Superpower in the Age of AI Search

By Dhanya Chawla

Search is not what it used to be. It’s not as simple as Googling something anymore. As ChatGPT, Google’s AI Overviews, Gemini, and Perplexity reshape...

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June 5, 2025
SEO FOR STARTUPS

SEO FOR STARTUPS

choix, vous serez rassuré de savoir ce que vous voulez le plus. Pour ceux qui ont du budget serré, faites...

Jul 16, 2011 | Ankita Singh
Avoiding Duplicate Content Penalty

Avoiding Duplicate Content Penalty

Duplicate content is one of the most discussed, blogged, and talked about SEO topics – well, after link building, of...

Jun 20, 2011 | Madhumita Raha
DIGITAL MARKETING

Best Time to Post on YouTube in 2025: What Data Say

Let’s be honest, YouTube might not be the wild west it once was, but timing still rules the algorithmic rodeo.…

May 29, 2025 | Dhanya Chawla Read Article

What Is SCO Marketing & How It Differs From SEO

Did you know that over half of Gen Zers discover products most often on Instagram (30.4%) and while only 18.8%…

May 29, 2025 | Dhanya Chawla Read Article

Advertising Trends 2025: What Decision-Makers Need to Know 

The advertising industry in India is undergoing a transformative phase driven by rapid digital adoption, changing consumer behaviors, and evolving…

February 12, 2025 | Manisha Desai Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

March 4, 2025 | Manisha Desai Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 26, 2024 | Kunal Nayyar Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Kunal Nayyar Read Article