Unmasking Google’s October 2023 Spam Update
Google is back with another one of its updates! The search engine announced its latest spam update aimed at diminishing...
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Optimizing For Google AI Overviews: What Marketers Need To Know
By Prashant PuriPrashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...
What is YMYL Content? A Beginner’s Guide to Google’s Guidelines
Do you rely on Google search for every little or big question you have? Well, you might want to know...
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Future-Proof Your Website: Top SEO Developments for 2024
According to research, SEO drives 1000%+ more traffic than social media marketing tactics. If more than 50% of traffic is...
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Understanding Google’s June 2024 Spam Update
Google rolled out its June 2024 spam update on June 20th to enhance search result quality by targeting websites violating...
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Guess what? Links matter! .. and Google just confirmed it (sort of)
“9 Key Takeaways From Google Document Leaks” On March 13, thousands of documents that seem to be from Google’s internal...
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Understanding Google SERP Features and their Impact on CTRs in 2024
Google Search begins with a single click, and users are provided with troves of data to sift through. These ‘results’...
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