Search Engine Optimization

Optimizing For Google AI Overviews: What Marketers Need To Know

Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...

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November 19, 2024
Crafting an Informative FAQ Section: A Step-by-Step Guide

Crafting an Informative FAQ Section: A Step-by-Step Guide

If you own a business website, you must have encountered similar or repetitive product or service-related questions from your customers...

Sep 14, 2023 | Arron Goodin
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Local Business Schema Markup: Elevate Your Brand With The Magic

Local Business Schema Markup: Elevate Your Brand With The Magic

In the vast online landscape, where businesses aim to outshine competitors, an essential, often overlooked tool can significantly enhance your...

Sep 14, 2023 | Lyndon Bell
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Update Alert: Maximize Visibility with Product Reports from the Google Merchant Center Shopping Tab

Update Alert: Maximize Visibility with Product Reports from the Google Merchant Center Shopping Tab

If you are an online merchant using Google as your core advertising platform, you must read about the new ‘Shopping...

Sep 12, 2023 | Arron Goodin
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Gary Illyes: Deciphering GSC Anomalies with Filtered Data vs. Overall Data Discrepancy

Gary Illyes: Deciphering GSC Anomalies with Filtered Data vs. Overall Data Discrepancy

In the vast landscape of digital marketing, Google Search Console has become a critical tool for website owners and marketers...

Sep 11, 2023 | Lyndon Bell
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Google Update! Deploy a Google Tag within Tag Manager

Google Update! Deploy a Google Tag within Tag Manager

We know that reading the term ‘Google Update’ can lead to some serious levels of anxiety, especially at the rate...

Aug 31, 2023 | Arron Goodin
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Google August 2023 Broad Core Update

Google August 2023 Broad Core Update

Google has announced the rollout of its August 2023 broad core update, which may take up to two weeks to...

Aug 24, 2023 | Arron Goodin
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know

The US advertising industry is at the forefront of innovation, driven by cutting-edge technologies, evolving consumer preferences, and stringent regulatory…

February 12, 2025 | Lyndon Bell Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Lyndon Bell Read Article

Discover the Top Digital Marketing Strategies for 2025

The Software as a Service (SaaS) industry has been on an extraordinary growth trajectory over the last decade, with expectations…

December 30, 2024 | Lyndon Bell Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

February 28, 2025 | Lyndon Bell Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 30, 2024 | Lyndon Bell Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Lyndon Bell Read Article
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