Power of Personalization: How Tailored Content Boosts Retention Rates
For most businesses, “more clients means more sales” seems common sense. In sales, the main goal is always to find...
Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriGoogle’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to...
Repercussions of False Advertising: What Companies Need to Know
‘Made from Real Oranges,’ ‘Just the Nutrition, your Child, Needs,’ and ‘100% Natural’ – captions like these on products often...
Understand the Path to Purchase with a Customer Journey Map
How well do you know your customers? Do you know what makes them tick? What factors affect their purchase decisions?...
Predicting Google Rankings in 2024: Trends and Insights
As we enter 2024, it is becoming increasingly important to achieve mastery in Google rankings for online success. To stay...
What is Chat GPT? Exploring AI Chatbots
Ever imagine having a conversation with a computer program that feels strangely real? That’s the power of AI chatbots, and...
The Role of Website Cookies: Understanding Their Functionality
Have you ever wondered how a website remembers your login information, keeps track of items in your shopping cart, or...
