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April 1, 2024

Create Content that Connects: Target the Most Searched Topics on YouTube

In 2023, YouTube was the most searched thing on Google. It drove around 2.1 billion traffic every month! Now imagine how influential and crucial this platform is. If you rank...

April 1, 2024

Become a Content Guru: Target the Most Searched on Google Queries

“I’d rather work on my content than think about the top searched on Google.” – said no content guru ever. Yes, and if you want to be one, you also...

April 1, 2024

PPC Full Form: Understanding Pay-Per-Click Advertising and How It Works

You must have heard the term PPC in digital marketing. It is a type of advertising that can give tremendous ROI when optimized clearly. Statistics say that if you spend...

April 1, 2024

Data Doesn’t Lie: Decoding Your Social Media Analytics for Growth

It’s been a while since you have started working on your social media strategy but you don’t know if you’re going on the right path. You are not sure which...

April 1, 2024

Understanding KPI Meaning: Your Guide to Measuring Marketing Success

The world of digital marketing is filled with jargon. For the uninitiated, this can be quite intimidating. How is CPR different from CPC? And then what are CAC, BR and...

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March 25, 2024

Exploring Distribution Channels: Strategies for Reaching Your Audience

Finding the right path to connect with your audience is essential for success. Whether you're an established business owner or just starting out, it’s important to understand and master various...

March 25, 2024

Understanding the 4 Ps of Marketing: Core Principles for Success

It’s 2024, and in today's commercial sector, standing out from the crowd requires a solid strategic marketing approach. Did you know that the second edition of the MMA-EY consumer data...

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March 25, 2024

How to Create a Website on Google for Free: A Step-by-Step Guide

We are living in 2024, and an online presence is significantly important for businesses of all sizes. According to Statista.com, approximately one-third of US shoppers search online for a local business...

March 25, 2024

Navigating Social Media Apps: Platforms for Communication

Social media apps are among the most popular tools to communicate with customers. Why is it so? There are over 5.1 billion active social media users globally. Further, research estimates...

March 22, 2024

Decoding PPC Full Form and its Importance

In digital marketing, acronyms like SEO, SEM, and SMM have become buzzwords. One term that particularly stands out is PPC. PPC, or Pay-Per-Click, is an online advertising model in which...

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