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March 24, 2022

Google Core Web Vitals: A Quick Guide

If you’re a fan of medical shows, core vitals might conjure up an image of beeping machines and doctors milling about urgently. In the digital world, however, core web vitals...

How to Increase Domain Authority In Ways That Actually Work?

Domain authority, a scary sounding word right? It brings back visions of stern school principals and intimidating bosses, doesn’t it? However, you don’t have to ring the alarm bells just...

A Quick guide to Google AdWords Planner

If you’re in the business of conducting your business on the internet, you’ve most certainly come across the Google AdWords Planner. The Google AdWords planner, now known as their Keyword...

February 25, 2022

A Sneak Peek Into SEMrush Site Audit

Welcome to the world of SEO. We're glad you're here. And your presence indicates that you already have a good understanding of what  SEO is and how it works. Lookslike...

February 17, 2022

6 Ridiculously Easy Ways to Do Keyword Research if You’re a Newbie

Most probably, this is what you typed and landed up here reading this article. While this the quickest way to get answers to our most important questions (and sometimes not-so-important!),...

February 10, 2022

Banner Advertising Made Simple – What You Need to Know

Imagine cruising on a highway and driving past a huge banner with a catchy captionand attractive pictures. You may or may not remember it forever, but that one banner has...

February 4, 2022

The Truth About Negative Keywords

Imagine setting up a new business where you sell furniture. Yaay! You decide to set up ads and target the term 'console'. Now, some of the clicks on your ad...

January 26, 2022

Is Content a Google Ranking Factor?

Yeah, yeah; content is the king and the kingdom, but is it a Google ranking factor? Have you ever wondered what unique and SEO-optimized content means to our beloved search...

January 18, 2022

Learn the Ropes of Banner Advertising

Most humans, including you and us, tend to feel as if we know everything. And when it comes to advertising, we feel as talented as Emily from Paris. But advertising...

January 11, 2022

Here’s What You Should Know About Keyword Match Types

In the early days of marketing, good SEO meant keywords - a lot of them!These not-so-fancy terms and phrases can truly make or break your digital marketing strategy. Yep. In...

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