Our Blog

SEO Tips
June 12, 2013
by admin

SEO Tips From A PPC Pro

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com. Digital marketing is a team sport. At the...

Search Engine and SEO canonical tags
May 31, 2013
by admin

The Basics of Canonical Tags

One of the most common technical SEO pitfalls that we see is misuse (or non-use) of canonical tags. Canonical tags go way back to 2009 and are an HTML tag...

Competitive Analysis
May 28, 2013
by admin

Competitive Analysis – How are your SERP Competitors Performing?

Developing a good competitive analysis strategy can be key to laying out a solid basis for your optimization strategy. The first and possibly most important step is to decide on...

Off-Page Link Building & Backlinks
May 23, 2013
by admin

Been hit with a Penguin Penalty? Clean up those backlinks!

Has your site been hit with a penalty from Google as a result of the notorious Penguin Updates? If so, you have probably spent a lot of time analyzing your...

April 28, 2013
by admin

Mobile Search & Marketing – Pubcon New Orleans 2013

AdLift was at Pubcon New Orleans and we loved it! Here's our presentation on Mobile Search & Marketing - hope you enjoyed it! (more…)

Rich Snippets
March 29, 2013
by admin

How Rich Snippets can add Value to your Site

Searching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs. Selecting a site can sometimes be a shot in the...

March 26, 2013
by admin

FOUND Conference Heads To Silicon Valley on April 2

After kicking off the new conference series last month in New York City, the FOUND conference, a production of Ginzamarkets, Inc. is making its way to the offices of 500 Startups in...

Keyword Research
March 22, 2013
by admin

Laying the Groundwork: The Keys to Keyword Research

Keyword research may not be the most exciting or sexiest part of an SEO strategy, but you also can’t build an effective SEO strategy without it. Detailed and in-depth keyword...

March 20, 2013
by admin

10 Key Performance Indicators for SEO

When thinking about marketing and optimizing your business online, it can sometimes be a difficult task deciding which metrics you should be monitoring and how often you should be reviewing...

March 18, 2013
by admin

Convergence of Content, SEO and Social – AdTech 2013

Last month we presented a session on the convergence of Content, SEO and Social at AdTech New Delhi. Here's the presentation along with some of the session pics with Tommy Griffith - SEO...