Our Blog

February 22, 2019

Five Practices for Creating Highly Engaging Content

It was in the 1990s that content entered the flourishing world of the internet. What began as a not-so-popular marketing strategy grew exponentially over the years. The extent of its...

December 17, 2018

What is the Role of Breadcrumbs in SEO?

Breadcrumbs are an essential part of precisely every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work...

November 29, 2018

8 Benefits of Outsourcing Your Digital Marketing

When you're running a private company, time is a valuable product, and marketing your brand can take up a lot of your time. However, that certainly doesn’t mean you should...

November 20, 2018

8 Important KPIs to Monitor and Measure Your Content Marketing Efforts

Your job as a content marketer doesn't end after producing a carefully thought out content piece and distributing it to the audience through different channels. In fact, the most essential...

November 12, 2018

What is Mobile First Indexing and How It Affects SEO

Before understanding more about Mobile First indexing, we must know about Indexing. What is indexing? Indexing is the method of accumulation webpages into Google search. Dependent upon which meta tag...

November 3, 2018

Role of Content in Digital Marketing

Today, the internet is an integrated part of everyone’s life. It is essentially a medium of mass media. Frankly, there is hardly anything that cannot leverage the reach of the...

November 3, 2018

Why Quality Content Matters?

It Is Quality Rather Than Quantity That Matters. – Lucius Annaeus Seneca The advent of the internet has changed how businesses market their products to the target customer. The competitive...

October 25, 2018

On-Page SEO Checklist

In this article, we will take you through a comprehensive on-page SEO audit. The reason you will be interested in this is to drive more traffic from search engine to...

October 17, 2018

How New Search Console Is Different from Old Search Console?

Google’s Announcement - “Google strongly recommends using the newer version of each report, as it becomes available. Old search console reports with a new search console will be removed soon.”...

October 16, 2018

Understanding Google Algorithms

What are Google Algorithms? With the growing popularity of Internet Marketing, Google Algorithm is the term we all have heard about. But before talking about Google Algorithm, let’s talk in...

in Touch

Contact AdLift for a 360-degree marketing plan

Get in touch icon