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Tackling Cart Abandonment: Strategies for Recovering Lost Sales
You're seeing a lot of window shopping, but no one's buying! This means customers are adding items to their carts but not completing the purchase. In other words, your business...
Harnessing Heat Maps in Google Analytics: Insights for Website Optimization
What's the first image that comes to your mind when you think about a heat map? Shades of yellow going into orange and then becoming red? Marking the beginning of...
“Crafting Your Unique Selling Proposition: Stand Out in the Market “
Today, the online and offline marketplace is flooded with products. You have thousands of options, even if you are looking for something as simple as an umbrella. Not only are...
How to Delete Facebook Page: Step by Step Guide
Are you done and dusted with social media? Feel the need to disconnect? Find yourself spending too much time on Facebook? Or you've just outgrown it, and Facebook isn't your...
Create Content that Connects: Target the Most Searched Topics on YouTube
In 2023, YouTube was the most searched thing on Google. It drove around 2.1 billion traffic every month! Now imagine how influential and crucial this platform is. If you rank...
Become a Content Guru: Target the Most Searched on Google Queries
“I’d rather work on my content than think about the top searched on Google.” – said no content guru ever. Yes, and if you want to be one, you also...
Data Doesn’t Lie: Decoding Your Social Media Analytics for Growth
It’s been a while since you have started working on your social media strategy but you don’t know if you’re going on the right path. You are not sure which...
Understanding KPI Meaning: Your Guide to Measuring Marketing Success
The world of digital marketing is filled with jargon. For the uninitiated, this can be quite intimidating. How is CPR different from CPC? And then what are CAC, BR and...
Exploring Distribution Channels: Strategies for Reaching Your Audience
Finding the right path to connect with your audience is essential for success. Whether you're an established business owner or just starting out, it’s important to understand and master various...
Understanding the 4 Ps of Marketing: Core Principles for Success
It’s 2024, and in today's commercial sector, standing out from the crowd requires a solid strategic marketing approach. Did you know that the second edition of the MMA-EY consumer data...
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