The term "negative SEO" might be something you have been hearing about recently. Once Expedia had been penalized by Google, it came to the forefront of digital marketing news, and the travel giant cam...

So many conferences, so little time. There are numerous conferences within the search marketing world that may be worth your while, but time is of the essence. With conferences to choose from nearly e...

When Google began encrypting most of their organic searches, many webmasters witnessed their "not provided" bucket become the large majority of their organic keywords. People didn't know what to do. T...

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com.I’m back, thanks AdLift team for the opportunity...

As search marketers we are often asked to reveal our "secret sauce" or industry secrets. Sometimes, clients may want definite answers to questions that aren’t so black and white. If we knew the exac...