Multi-Channel Mania: Mastering Distribution Channels to Reach Customers Everywhere
A Harvard Business Review study showed a big shift in shopping habits: 73% of people now use a variety of...
Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriGoogle’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to...
From Product to Promotion: A Fresh Take on the 4 Ps of Marketing
The 4 Ps of marketing – Product, Price, Place, and Promotion – have served as the foundation for launching successful...
Understanding HTML Sitemaps: A Key Component for Website Structure
Having an HTML sitemap is like building a map for users to navigate your website with ease. It is also...
Checking Website Traffic: Tools and Methods for Analysis
Why it's good: -It has a user-friendly dashboard suitable for beginners and experts alike. -The platform is designed for easy...
Exploring Sitemap Examples: A Guide to Effective Website Organization
An effective website needs an effective organization. That’s what sitemaps are for. It offers clear guidance into a website’s structure...
Tackling Cart Abandonment: Strategies for Recovering Lost Sales
You’re seeing a lot of window shopping, but no one’s buying! This means customers are adding items to their carts...
