Content Marketing
5 Emerging Content Marketing Trends You Should be Following This Year
Investments in content marketing by various enterprises are increasing at an exponential rate. Stats from the Content Marketing Institute and marketing reports suggest that more than 60 per cent of...
Grow Your Website Traffic with Infographics
What are Infographics? Today infographics have become one of the most effective marketing tools to boost audience engagement. A human brain can grasp visual content 60,000 times quicker than text...
Native Advertising Vs. Content Marketing – What You Need to Know?
The digital marketing community has been buzzing with a dilemma on Native Advertising and Content Marketing. Though both of them share some similarities, they are poles apart in practicality. In...
How to Perfectly Optimize Your Content for SEO
Google has confirmed that 'content' is among its top three ranking factors, but what really makes good content from an SEO perspective? Effective content marketing is one of the strong...
Make Sure Your Website is Mobile-Friendly
According to the initial ‘Mobilegeddon’ update that released on 21st April 2015, mobile-friendliness has been a significant ranking factor in Google search results. As per Marketing Land report, it has...
Insurance in India and Gaps in Insurance Promotion
“Insurance should be perceived not only as a protection mechanism but more importantly as a partnership that allows individuals and businesses to spread their wings and go where they might...
How Not To Work on the Weekends?
Working in a fast-growing digital marketing company, I have multiple colleagues who are working their arses off in the company. Many of these people end up working on either weekend...
If Content is King, Writers are Warriors!
“If writers wrote as carelessly as some people talk, then adhasdh asdglaseuyt[bn[ pasdlgkhasdfasdf.” - Lemony Snicket Some of the key players in the world today like YouTube, Google, Facebook,...
Content Marketing: Water Only What Waters You Back!
The heart of any business lies in marketing. It is the core function that helps in reaching out to the target audience. Having said that, for a brand to market...
Influencer Marketing in The Digital Age
First things first, what is Influencer Marketing? Marketing that focuses on using influencers to deliver a brand’s message to the audience. It simply means convincing influencers, bloggers or even celebs...
