Google 101: Understanding Page Experience in Google Search Results
Recently, Google updated its documented ranking systems page. Specifically, the search engine giant removed four ranking systems from the list....
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Optimizing For Google AI Overviews: What Marketers Need To Know
By Prashant PuriPrashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...
Google Search April’23 Updates
Google has introduced new updates for Google Search. In this article, we will go over all the latest updates that...
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Shift Your Focus to ‘Experience’ with Google April 2023 Review Update
Google has recently introduced the Google April 2023 Product ReviewUpdate, making significant changes to the search engine’s reviews system. This...
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The Different Types of Keywords and How to Use Them
Keywords play a crucial role in the success of any SEO strategy as they serve as the cornerstone of search...
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How to Use Schema Markup to Enhance Your E-commerce SEO Strategy
As an e-commerce business owner, you know that SEO is crucial to the success of your online store. You’ve probably...
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The Importance of Internal Linking for Your Blog’s SEO Strategy
Internal linking is an essential part of an effective blog SEO strategy. It involves linking pages on the same website...
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