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Search Engine Optimization

Optimizing For Google AI Overviews: What Marketers Need To Know

Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...

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November 19, 2024
AdLIft Goes to IRCE

AdLIft Goes to IRCE

For a few days each June, the emerging and major players across the eCommerce market converge upon McCormick Plaza in...

Jun 23, 2015 | Arron Goodin
Top SEO Sites, Blogs & Resources

Top SEO Sites, Blogs & Resources

Do you want to learn about search engine optimization? Do you have specific questions? If you do, you may have...

Mar 7, 2014 | Arron Goodin
Is Your SEO Working?

Is Your SEO Working?

How do you know if your SEO is paying dividends? There are several metrics and reports you can pull, but...

Feb 28, 2014 | Lyndon Bell
DIGITAL MARKETING

B2B Website Benchmarks You Need to Know in 2025

3 seconds. Yes, that's how much time you have to impress a user who visits your B2B website and convince…

August 29, 2025 | Lyndon Bell Read Article

A Beginner’s Guide on How to Get Followers on Pinterest Organically

Imagine having a free billboard constantly driving traffic to your website without spending a dime on ads. Sounds too good…

August 28, 2025 | Lyndon Bell Read Article

10 Proven Marketing Strategies for Renewable Energy Companies

In 2024, global investment in renewable energy hit a record-breaking $2.1 trillion. That’s a huge number, but many companies in…

August 1, 2025 | Lyndon Bell Read Article
PAID MARKETING

Revolutionize Your Ads with AI-Optimized PPC Campaigns

AI is reshaping paid search at a speed few predicted. According to reports, 75% of PPC professionals now use AI…

October 16, 2025 | Lyndon Bell Read Article

Supercharge Your ROI: Why Outsourcing PPC Pays Off

Did you know that businesses waste nearly 25% of their PPC budgets due to poor targeting and mismanagement? Pay-per-click (PPC)…

October 14, 2025 | Lyndon Bell Read Article

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

February 28, 2025 | Lyndon Bell Read Article
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