How Rich Snippets can add Value to your Site
Searching for information on Google can sometimes be a trying task, a sea of sitelinks and meta descriptions flood SERPs....
Optimizing For Google AI Overviews: What Marketers Need To Know
By Prashant PuriPrashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...
FOUND Conference Heads To Silicon Valley on April 2
After kicking off the new conference series last month in New York City, the FOUND conference, a production of Ginzamarkets, Inc. is...
Laying the Groundwork: The Keys to Keyword Research
Keyword research may not be the most exciting or sexiest part of an SEO strategy, but you also can’t build...
10 Key Performance Indicators for SEO
When thinking about marketing and optimizing your business online, it can sometimes be a difficult task deciding which metrics you...
Convergence of Content, SEO and Social – AdTech 2013
Last month we presented a session on the convergence of Content, SEO and Social at AdTech New Delhi. Here’s the presentation...
Creating the Best URL structure for Website Navigation
The first step after nailing down the concept of your website is to finalize the URL structure. The URL, which...
