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Search Engine Optimization

Optimizing For Google AI Overviews: What Marketers Need To Know

Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...

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November 19, 2024
Tackling Search Spam with Google’s New Report Form

Tackling Search Spam with Google’s New Report Form

In an effort to improve the overall quality of search results, Google released its new spam report form. This updated...

Jun 16, 2023 | Arron Goodin
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A Guide to Common HTTP Status Codes and Their Meanings

A Guide to Common HTTP Status Codes and Their Meanings

You may face various error messages or status codes while visiting different websites when browsing the internet. These response codes,...

Jun 12, 2023 | Arron Goodin
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The Benefits and Risks of Using AI for Social Media Content Curation

The Benefits and Risks of Using AI for Social Media Content Curation

Artificial Intelligence (AI) has transformed numerous industries, and social media is no exception. Social platforms have become an integral part...

Jun 12, 2023 | Arron Goodin
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Soft Errors: How to Fix Them for Better User Experience

Soft Errors: How to Fix Them for Better User Experience

Web development comes with its share of challenges, one of which includes handling various types of errors. The infamous 404...

Jun 12, 2023 | Arron Goodin
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The Role of XML Sitemaps in Your Shopify Store’s SEO Strategy

The Role of XML Sitemaps in Your Shopify Store’s SEO Strategy

In the vast digital landscape, search engine optimization (SEO) plays a crucial role in ensuring the visibility and success of...

Jun 7, 2023 | Lyndon Bell
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How Google Ads Automation Can Save Your Money and Time?

How Google Ads Automation Can Save Your Money and Time?

Are you looking to make your Google Ads campaigns more efficient? Do you want to save time and money while...

Jun 7, 2023 | Arron Goodin
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know

The US advertising industry is at the forefront of innovation, driven by cutting-edge technologies, evolving consumer preferences, and stringent regulatory…

February 12, 2025 | Lyndon Bell Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Lyndon Bell Read Article

Discover the Top Digital Marketing Strategies for 2025

The Software as a Service (SaaS) industry has been on an extraordinary growth trajectory over the last decade, with expectations…

December 30, 2024 | Lyndon Bell Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

February 28, 2025 | Lyndon Bell Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 30, 2024 | Lyndon Bell Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Lyndon Bell Read Article
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