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February 8, 2023

Top AI Tools Shaping the Future of Content

Once upon a time, Artificial Intelligence was something we’d often see in sci-fi movies and TV shows. The concept of AI itself was a little mysterious and had most of...

January 27, 2023

Maximize Your Search Visibility: A Guide to Implementing Rich Snippets

When it comes to search engine optimization (SEO), there are many different strategies and techniques that you can use to improve your website's visibility and ranking. One of the most...

December 26, 2022

Google Search in a Year: What Americans Searched for in 2022

2022 has been a whirlwind of a year. And amid all the good and the bad that happened, one thing Americans did not do was break their streak of completing...

December 22, 2022

Learn How to E-A-T for Google

E-A-T is a marketing essential, but if it is the first time you have heard that term, let us help you understand what it really is and why it matters...

December 19, 2022

Google December 2022 Link Spam Update Rolling Out Now

Google is now leveraging the power of SpamBrain to neutralise the impact of unnatural links on search results. SpamBrain – Google's spam prevention AI system – is being upgraded to...

December 7, 2022

Google Rolls Out December 2022 “Helpful Content” Update

In the works since 5th December, Google has rolled out its December 2022 “helpful content” system update. It is the first major update since the release of the August 2022...

November 29, 2022

Target your Converting Customers with the right LinkedIn Ads

The internet is a pretty noisy place, and if your online presence involves any work on the choppy seas of social media, it can often feel like you’re shouting at...

November 23, 2022

Ever Wondered How Image Alt Text Helps SEO? We Got Your Answers!

Image alt text is a bit of a dark horse in the world of SEO. With images forming an integral part of most search engine result pages, image alt text...

November 11, 2022

Canonicalization for SEO: All you need to know

There’s a lot of duplicate content out there on the internet. Sometimes it’s intentional — low-quality content is sometimes used to score a nifty site ranking on search engines. Unfortunately,...

November 2, 2022

Optimizing Google Rich Snippets for Stronger SEO

Interesting name, isn't it? Rich snippets. Inviting, like someone sharing some juicy piece of information. You might have encountered the term thrown around in the context of SEO — and...

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