Our Blog
The Power of Celebrity Endorsement: Understanding Its Impact on Brands
We often see celebrities endorsing products on television, social media, and in print ads. It's no secret that celebrity endorsement has a significant impact on a brand's reputation and success....
The Ultimate Guide to Media Planning
The digital landscape today is one noisy place for advertisers. To be able to cut through this noise (cacophony, rather), it's important that a brand has a robust media strategy...
Maximizing Your Social Media Strategy with the Facebook Planner Tool
Whether you are a social media manager or a one-man (or woman) army juggling between different platforms, managing social media content can be cumbersome. The constant struggle to come up...
How to Run Effective Paid Instagram Ads: Best Practices and Tips
Instagram – the social networking service that started off as a portal to share photographs has today evolved into a lean mean marketing machine! Influences big and small, brands from...
The Do’s and Don’ts of Successful Influencer Outreach for Brands
Influencer marketing has been a key digital marketing startegy for some time now. Many agencies provide this service to their clients as a way to grow their business and reach...
Google Bard: Going Beyond the Basics
As the OG of bards, Shakespeare once said, "all the world's a stage," and Google has made it a reality with its new AI tool, BARD. When you think of...
Top AI Tools Shaping the Future of Content
Once upon a time, Artificial Intelligence was something we’d often see in sci-fi movies and TV shows. The concept of AI itself was a little mysterious and had most of...
Maximize Your Search Visibility: A Guide to Implementing Rich Snippets
When it comes to search engine optimization (SEO), there are many different strategies and techniques that you can use to improve your website's visibility and ranking. One of the most...
Google Search in a Year: What Americans Searched for in 2022
2022 has been a whirlwind of a year. And amid all the good and the bad that happened, one thing Americans did not do was break their streak of completing...
Learn How to E-A-T for Google
E-A-T is a marketing essential, but if it is the first time you have heard that term, let us help you understand what it really is and why it matters...
Get
in Touch
Contact AdLift for a 360-degree marketing plan
