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Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift

By Prashant Puri

Google’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to...

June 25, 2025

SEO Showdown: SEMrush vs Ahrefs – Which Tool is Right for You?

SEO Showdown: SEMrush vs Ahrefs – Which Tool is Right for You?

Search Engine Optimization (SEO) plays a pivotal role in determining a business’s online visibility and success. Marketers rely on powerful...

Nov 28, 2023 | Lyndon Bell

Demystifying Website Rank Checkers: Enhancing SEO Benefits and Functionality

Demystifying Website Rank Checkers: Enhancing SEO Benefits and Functionality

If you have built a stunning website, curated knowledgeable content, and implemented brilliant strategies and tools, it deserves recognition. In...

Nov 28, 2023 | Arron Goodin

Increase Website Traffic Organically: A Comprehensive Guide

Increase Website Traffic Organically: A Comprehensive Guide

For businesses with an online presence, acquiring visitors without paying for every click has become the gold standard for sustainable...

Nov 28, 2023 | Lyndon Bell

Google Search Revolutionized for Educational Videos

Google Search Revolutionized for Educational Videos

In a recent update, Google announced that it will boost the search experience for educational videos through a new structured...

Nov 16, 2023 | Arron Goodin

Bidding Adieu to Google’s Page Experience Report

Bidding Adieu to Google’s Page Experience Report

Google has made significant changes to the Page Experience Overview Report within Google Search Console, reflecting the evolving landscape of...

Nov 9, 2023 | Lyndon Bell

Dynamic Search Ads for Beginners: Everything You Need to Know

Dynamic Search Ads for Beginners: Everything You Need to Know

Dynamic Search Ads, popularly known as DSAs, represent a critical edge in the constantly evolving world of online marketing. As...

Nov 8, 2023 | Arron Goodin

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DIGITAL MARKETING

The Best Competitor Analysis Tools for Smart Marketers

You know what they say, your competitors are your best teachers, especially if you know where to look. And in…

June 20, 2025 | Lyndon Bell Read Article

What is PR in Marketing and Why Does it Matter?

Public relations isn't just about getting featured in the news anymore; it's about owning the narrative. In a world where…

June 20, 2025 | Lyndon Bell Read Article

Best Time to Post on YouTube in 2025: What Data Say

Let’s be honest, YouTube might not be the wild west it once was, but timing still rules the algorithmic rodeo.…

May 30, 2025 | Lyndon Bell Read Article

PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

February 28, 2025 | Lyndon Bell Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 30, 2024 | Lyndon Bell Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Lyndon Bell Read Article

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