Our Blog

September 17, 2018

Everything Should Know About Google Tag Manager

What is Google Tag Manager? Google Tag Manager is Tag Management System introduced by Google in October 2012 that allows user to manage JavaScript and HTML Tags on the websites...

August 21, 2018

People Also Search For – Another Change in Google’s SERP

Earlier this week, Google introduced a new version of – ‘People also search for’ box in the Google search results. It shows links appearing on the SERP after visiting a...

September 13, 2017

Social Media: 2000 vs 2017

With the advent of smartphones, social media has become as important as a refreshing cup of coffee, early in the morning. Social Media, without question, has become a significant part...

September 1, 2017

Insurance in India and Gaps in Insurance Promotion

“Insurance should be perceived not only as a protection mechanism but more importantly as a partnership that allows individuals and businesses to spread their wings and go where they might...

September 1, 2017

How Not To Work on the Weekends?

Working in a fast-growing digital marketing company, I have multiple colleagues who are working their arses off in the company. Many of these people end up working on either weekend...

August 30, 2017

If Content is King, Writers are Warriors!

  “If writers wrote as carelessly as some people talk, then adhasdh asdglaseuyt[bn[ pasdlgkhasdfasdf.” - Lemony Snicket Some of the key players in the world today like YouTube, Google, Facebook,...

August 21, 2017

Content Marketing: Water Only What Waters You Back!

The heart of any business lies in marketing. It is the core function that helps in reaching out to the target audience. Having said that, for a brand to market...

August 11, 2017

YouTube Remarketing – Why Just Market When You Can Remarket?

Did you know it often takes 12 touch points before a target customer actually buys your product? This is why you need Remarketing! Remarketing in AdWords was launched back in...

July 31, 2017

What is Dark Traffic & How to Identify It!

Just like everything else, Google Analytics data too has a dark side that every online marketer needs to be aware of! The data flaw, known as “dark traffic”, is hard...

October 12, 2016

Let’s catch up at Pubcon Las Vegas 2016: Prashant Puri, AdLift

Folks, I'll be speaking on "Content, Search and Social Interplay" session at Pubcon Las Vegas - Content Marketing Day on Wednesday, October 12. The session starts at 2.45PM, and I will be joined...

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