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What are Keywords & Keyword Research
If there is one thing that SEO cannot do without, it is keywords! Keyword research and keyword analysis is the foundation on which our SEO strategy is laid upon at...
De-Influencing: Its implications on Influencer Marketing
No matter where you go, whether it is real life or social media, someone out there is trying to sell you something, whether it's brands and their advertisements or social...
From Threads to Twitter: Discovering the Differences and Similarities
Big news for social media lovers! Instagram has just launched its new app Instagram Threads which is extremely similar to Twitter, some might even say that the resemblance is a...
The Complete Guide to B2C Digital Marketing Strategies
In the digital age, B2C (Business-to-Consumer) companies must have effective digital marketing strategies, including B2C content marketing, to connect with and engage their target audience. With a plethora of online...
The Hidden Impact of Domain Extensions on SEO Rankings
Boost your website's SEO rankings with the right domain extension for SEO. Choosing the appropriate domain extension is essential if you want to improve your search engine optimization (SEO) efforts....
Why Hiring a Professional SEO Agency is Crucial for Law Firms
In today's digital age, having a strong online presence is essential for any business, including law firms. With the increasing competition in the legal industry, it is crucial for law...
SEO Tips for Healthcare Providers: Boosting Your Online Presence
In today's digital age, having a strong online presence is essential for healthcare providers. With the increasing use of the internet, patients are actively searching for medical information, practitioners, and...
The AdLift Social Media Calendar 2023
Did you know that there is a ‘eat Ice-cream for breakfast day?’ or a ‘stay under a blanket all day’ day? (Okay, we made that one up!) Quirky days aside,...
The Beginner’s Handbook to Robot txt
The robots.txt is the only file where its size doesn't matter! It may be tiny, but it has big implications for your website and can impact your ranking considerably. Understanding...
A Novice’s Guide to Understanding Schema Markup
If you wish your website to stand apart from that of your competitors, schema markup is the answer to your questions. While fully understanding the concept of schema markup may...
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