Our Blog

Negative SEO & Spam
January 30, 2014

What is Negative SEO?

The term "negative SEO" might be something you have been hearing about recently. Once Expedia had been penalized by Google, it came to the forefront of digital marketing news, and...

Internet Marketing Conferences
January 25, 2014

A List of our Top Internet Marketing Conferences

So many conferences, so little time. There are numerous conferences within the search marketing world that may be worth your while, but time is of the essence. With conferences to...

SEO Solutions
January 22, 2014

Not Provided, Not a Problem

When Google began encrypting most of their organic searches, many webmasters witnessed their "not provided" bucket become the large majority of their organic keywords. People didn't know what to do....

December 3, 2013

Driving Google+ and Social Media Results Via Paid Campaigns – Ian Lopuch

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com. I’m back, thanks AdLift team for the opportunity...

Social Signals and Search Rankings Case Study
October 23, 2013

How Social Signals Can Directly Affect Search Rankings

As search marketers we are often asked to reveal our "secret sauce" or industry secrets. Sometimes, clients may want definite answers to questions that aren’t so black and white. If...

SEO Tips
June 12, 2013

SEO Tips From A PPC Pro

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com. Digital marketing is a team sport. At the...

Search Engine and SEO canonical tags
May 31, 2013

The Basics of Canonical Tags

One of the most common technical SEO pitfalls that we see is misuse (or non-use) of canonical tags. Canonical tags go way back to 2009 and are an HTML tag...

Competitive Analysis
May 28, 2013

Competitive Analysis – How are your SERP Competitors Performing?

Developing a good competitive analysis strategy can be key to laying out a solid basis for your optimization strategy. The first and possibly most important step is to decide on...

Off-Page Link Building & Backlinks
May 23, 2013

Been hit with a Penguin Penalty? Clean up those backlinks!

Has your site been hit with a penalty from Google as a result of the notorious Penguin Updates? If so, you have probably spent a lot of time analyzing your...

April 28, 2013

Mobile Search & Marketing – Pubcon New Orleans 2013

AdLift was at Pubcon New Orleans and we loved it! Here's our presentation on Mobile Search & Marketing - hope you enjoyed it! (more…)

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