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Best Ways to Use Long-Tail Keywords
User experience has never been more significant than today. In the year 2021, Google's focus on intent and user experience made the use of long-tail keywords in content crucial. A...
6 Benefits of Using Google AdWords
The breakout of novel coronavirus in March 2020 has changed our world in more ways than one. It has altered the foundations of the basic structure of our society by...
A Detailed Guide on the Types of Google Ads
You must have seen the text ad on the top of a few results page when searching for something on Google. These are known as Google Ads and are the...
7 Simple SEO Steps to Grow Your Business
The ongoing shift to digital has accelerated the use of innovative channels such as Search Engine Optimization, popularly known as SEO. While many businesses today are employing SEO strategies to...
SEM in Digital Marketing: A Comprehensive Guide for Beginners
What is the first thing you will do if the thought of buying a little black dress pops into your mind? If you are like most people, you will head...
How Do Meta Descriptions Improve CTR?
‘Meta descriptions are no longer important. They are a thing of the past.’ If some industry experts have forced you to believe in the statement above, this guide is going...
6 Reasons Why SEO Has High Significance for Your Business
For any online business that aspires to thrive, the importance of SEO cannot be undermined. SEO or Search Engine Optimization is a process that improves the visibility of your website....
Schema Markup – The What, How and Why of It
SEO witnesses new evolutions every day. One of the latest evolutions is the schema markup. It is among the most powerful yet underutilized forms of SEO. It may be a...
A Detailed Guide on SEO Audit
When did you last check how your site was working? If you’ve never done an SEO audit for your website, or it’s been a while since you last did, or...
How to Navigate the Pandemic Marketing Labyrinth and Drive Sales/Leads This Festive Season
AdLift successfully held the second edition of its Drive Digital Webinar Series, with an action-packed agenda. A panel of marketing experts from across industries shared their views on industry best...
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