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December 23, 2021

Best Ways to Use Long-Tail Keywords

User experience has never been more significant than today. In the year 2021, Google's focus on intent and user experience made the use of long-tail keywords in content crucial. A...

December 21, 2021

6 Benefits of Using Google AdWords

The breakout of novel coronavirus in March 2020 has changed our world in more ways than one. It has altered the foundations of the basic structure of our society by...

December 16, 2021

A Detailed Guide on the Types of Google Ads

You must have seen the text ad on the top of a few results page when searching for something on Google. These are known as Google Ads and are the...

December 15, 2021

7 Simple SEO Steps to Grow Your Business

The ongoing shift to digital has accelerated the use of innovative channels such as Search Engine Optimization, popularly known as SEO. While many businesses today are employing SEO strategies to...

December 14, 2021

SEM in Digital Marketing: A Comprehensive Guide for Beginners

What is the first thing you will do if the thought of buying a little black dress pops into your mind? If you are like most people, you will head...

December 8, 2021

How Do Meta Descriptions Improve CTR?

‘Meta descriptions are no longer important. They are a thing of the past.’ If some industry experts have forced you to believe in the statement above, this guide is going...

December 6, 2021

6 Reasons Why SEO Has High Significance for Your Business

For any online business that aspires to thrive, the importance of SEO cannot be undermined. SEO or Search Engine Optimization is a process that improves the visibility of your website....

December 2, 2021

Schema Markup – The What, How and Why of It

SEO witnesses new evolutions every day. One of the latest evolutions is the schema markup. It is among the most powerful yet underutilized forms of SEO. It may be a...

December 1, 2021

A Detailed Guide on SEO Audit

When did you last check how your site was working? If you’ve never done an SEO audit for your website, or it’s been a while since you last did, or...

November 5, 2020

How to Navigate the Pandemic Marketing Labyrinth and Drive Sales/Leads This Festive Season

AdLift successfully held the second edition of its Drive Digital Webinar Series, with an action-packed agenda. A panel of marketing experts from across industries shared their views on industry best...

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