Generative Engine Optimization Explained: What you Need to Know
Innovation is not just welcome but is essential when it comes to digital marketing. According to data, the global AI...
Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriGoogle’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to...
Google’s August 2024 Core Update: What You Need to Know
Google’s August 2024 core update marks a significant step in the ongoing evolution of its search algorithms. With the goal...
Unmasking Google’s October 2023 Spam Update
Google is back with another one of its updates! The search engine announced its latest spam update aimed at diminishing...
All You Need to Know About Top of Funnel Marketing
Every day, we come across several ads online that feature some of our favorite items. Without batting an eye, we...
From Creation to Conversion: How to Measure Content Performance for Growth
Creating content that dazzles is only half the battle – the real game is in measuring its success. Ever wondered...
What is YMYL Content? A Beginner’s Guide to Google’s Guidelines
Do you rely on Google search for every little or big question you have? Well, you might want to know...
