Our Blog

February 8, 2014

How To Handle Pagination

What is Pagination? Pagination occurs when you have related content on multpiple pages. For example, if you have an e-commerce site with a section of dresses, the dresses you display...

February 4, 2014

How To Create a PPC Landing Page

Are you driving visitors to your site or page but having trouble getting them to convert? If your PPC campaign is suffering from a low conversion rate, the first thing...

February 1, 2014

Our Favorite SEO Tools

There's a plethora of tools out there for us digital marketers. When I started in this industry it took me some time to figure out which tools offer real value,...

January 30, 2014

What is Negative SEO?

The term "negative SEO" might be something you have been hearing about recently. Once Expedia had been penalized by Google, it came to the forefront of digital marketing news, and...

January 25, 2014

A List of our Top Internet Marketing Conferences

So many conferences, so little time. There are numerous conferences within the search marketing world that may be worth your while, but time is of the essence. With conferences to...

January 22, 2014

Not Provided, Not a Problem

When Google began encrypting most of their organic searches, many webmasters witnessed their "not provided" bucket become the large majority of their organic keywords. People didn't know what to do....

December 3, 2013

Driving Google+ and Social Media Results Via Paid Campaigns – Ian Lopuch

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com. I’m back, thanks AdLift team for the opportunity...

October 23, 2013

How Social Signals Can Directly Affect Search Rankings

As search marketers we are often asked to reveal our "secret sauce" or industry secrets. Sometimes, clients may want definite answers to questions that aren’t so black and white. If...

June 12, 2013

SEO Tips From A PPC Pro

Today’s entry is a guest post from Ian Lopuch, digital marketing executive, educator, and blogger. You can follow Ian via his blog, PPCIan.com. Digital marketing is a team sport. At the...

May 31, 2013

The Basics of Canonical Tags

One of the most common technical SEO pitfalls that we see is misuse (or non-use) of canonical tags. Canonical tags go way back to 2009 and are an HTML tag...

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