Digital Marketing
Understand the Path to Purchase with a Customer Journey Map
How well do you know your customers? Do you know what makes them tick? What factors affect their purchase decisions? What drives that final conversion? How do you track all...
Maximizing Google Product Listing Ads: Tips for E-commerce Success
E-commerce is experiencing explosive growth. Just a few years ago, online shopping was a niche activity. Today, it's a mainstream way to purchase everything from groceries to furniture. Experts predict...
Go Viral in Seconds: How to Upload a YouTube Short?
It's been a ‘video-dominated’ world for a while now, with YouTube leading the pack with over 2.70 billion users as of 2024. From individuals running tutorials to multi-million-dollar enterprises showcasing...
Multi-Channel Mania: Mastering Distribution Channels to Reach Customers Everywhere
A Harvard Business Review study showed a big shift in shopping habits: 73% of people now use a variety of ways to shop, not just in stores or online. What...
Is Your Marketing Paying Off? The Ultimate Guide to ROAS
How do you measure the success of your marketing campaigns? Do you analyse conversion rates, click-through rates, cost per conversion or your return on investment? While all of these are...
Tackling Cart Abandonment: Strategies for Recovering Lost Sales
You're seeing a lot of window shopping, but no one's buying! This means customers are adding items to their carts but not completing the purchase. In other words, your business...
Harnessing Heat Maps in Google Analytics: Insights for Website Optimization
What's the first image that comes to your mind when you think about a heat map? Shades of yellow going into orange and then becoming red? Marking the beginning of...
“Crafting Your Unique Selling Proposition: Stand Out in the Market “
Today, the online and offline marketplace is flooded with products. You have thousands of options, even if you are looking for something as simple as an umbrella. Not only are...
Understanding KPI Meaning: Your Guide to Measuring Marketing Success
The world of digital marketing is filled with jargon. For the uninitiated, this can be quite intimidating. How is CPR different from CPC? And then what are CAC, BR and...
Exploring Distribution Channels: Strategies for Reaching Your Audience
Finding the right path to connect with your audience is essential for success. Whether you're an established business owner or just starting out, it’s important to understand and master various...
