Local Ranking Factors
Many small businesses, especially brick-and-mortar, can easily benefit from optimizing for local search. For businesses like retail stores, restaurants, or...
Optimizing For Google AI Overviews: What Marketers Need To Know
By Prashant PuriPrashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...
Measuring SEO – The Basics
One unique and beneficial aspect to SEO is that the user has the ability to track the effectiveness that SEO...
Interview With Blue Jeans Network
We have been working with Blue Jeans Network for just over six months now, and we decided to ask them...
How To Handle Pagination
What is Pagination? Pagination occurs when you have related content on multpiple pages. For example, if you have an e-commerce...
Our Favorite SEO Tools
There’s a plethora of tools out there for us digital marketers. When I started in this industry it took me...
What is Negative SEO?
The term “negative SEO” might be something you have been hearing about recently. Once Expedia had been penalized by Google,...
