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Search Engine Optimization

Optimizing For Google AI Overviews: What Marketers Need To Know

Prashant Puri, CEO & Co-Founder of AdLift, drives digital transformation with content strategies and data-driven marketing solutions. It’s now a given that Google loves keeping...

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November 19, 2024
Google Search Revolutionized for Educational Videos

Google Search Revolutionized for Educational Videos

In a recent update, Google announced that it will boost the search experience for educational videos through a new structured...

Nov 16, 2023 | Arron Goodin
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Bidding Adieu to Google’s Page Experience Report

Bidding Adieu to Google’s Page Experience Report

Google has made significant changes to the Page Experience Overview Report within Google Search Console, reflecting the evolving landscape of...

Nov 9, 2023 | Lyndon Bell
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Google November 2023 Core Update

Google November 2023 Core Update

In a recent development, Google has launched its core update for November 2023. This marks the tech giant’s second significant...

Nov 3, 2023 | Arron Goodin
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Unleash SEO Power: Must-Have Chrome Extensions for Website Success

Unleash SEO Power: Must-Have Chrome Extensions for Website Success

Many platforms may come and go, but the key to growing a website remains the same everywhere. Do you want...

Sep 20, 2023 | Arron Goodin
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SEO-Friendly URL Optimization: Mastering Structure for Better Ranking

SEO-Friendly URL Optimization: Mastering Structure for Better Ranking

In the vast landscape of search engine optimization (SEO), every little detail matters. From high-quality content to responsive design, the...

Sep 20, 2023 | Lyndon Bell
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The Anatomy of a Broken Link: Causes, Effects, and Solutions

The Anatomy of a Broken Link: Causes, Effects, and Solutions

In the vast expanse of the internet, links function as the binding threads that interlace the entire web. They guide...

Sep 15, 2023 | Lyndon Bell
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DIGITAL MARKETING

Advertising Trends 2025: What Decision-Makers Need to Know

The US advertising industry is at the forefront of innovation, driven by cutting-edge technologies, evolving consumer preferences, and stringent regulatory…

February 12, 2025 | Lyndon Bell Read Article

Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base

Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,…

December 30, 2024 | Lyndon Bell Read Article

Discover the Top Digital Marketing Strategies for 2025

The Software as a Service (SaaS) industry has been on an extraordinary growth trajectory over the last decade, with expectations…

December 30, 2024 | Lyndon Bell Read Article
PAID MARKETING

Programmatic Advertising: Stop Just Talking About It, and Start Driving Real Growth (A Business Leader’s Guide to Cutting Through the Hype)

"Programmatic advertising" is a buzzword that gets thrown around a lot. But are business leaders seeing real, tangible ROI from…

February 28, 2025 | Lyndon Bell Read Article

The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success

The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is…

December 30, 2024 | Lyndon Bell Read Article

What is Meme Marketing? How to Tap Into Viral Culture

Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online…

September 4, 2024 | Lyndon Bell Read Article
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