SEO in 2025: Adapting to a Changing Search Landscape By Prashant Puri, CEO & Co-Founder, AdLift
SEO in 2025 is undergoing one of its most transformative phases. With the rise of AI, evolving user behaviours, and...
About 80% of search users now rely on AI summaries 40% of the time in 2025. This shift signals a transformation in how people interact...
Understanding the Google December 2024 Spam Update: What You Need to Know
Google has released the December 2024 Spam Update, a significant search algorithm change aimed at refining the search experience. This...
Dermatology Marketing Made Easy: Proven Techniques to Grow Your Client Base
Marketing plays a very impactful role in growing a successful dermatology clinic. While excellent services and patient care are essential,...
Facebook vs Twitter: Which Platform Wins for Your Marketing Goals?
Did you know Facebook boasts nearly 3 billion monthly active users, while Twitter is home to over 300 million active...
Discover the Top Digital Marketing Strategies for 2025
The Software as a Service (SaaS) industry has been on an extraordinary growth trajectory over the last decade, with expectations...
The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success
The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is...
