Segmentation Strategies for Personalized Push Notifications
“Exclusive offer just for you!” or “You’ve got 24 hours to save!” are examples of how push notifications catch our...
Google has officially announced the rollout of the December 2025 core update, marking the third core update and the fourth confirmed Google algorithm update of...
Power of Personalization: How Tailored Content Boosts Retention Rates
For most businesses, “more clients means more sales” seems common sense. In sales, the main goal is always to find...
Repercussions of False Advertising: What Companies Need to Know
‘Made from Real Oranges,’ ‘Just the Nutrition, your Child, Needs,’ and ‘100% Natural’ – captions like these on products often...
Understand the Path to Purchase with a Customer Journey Map
How well do you know your customers? Do you know what makes them tick? What factors affect their purchase decisions?...
Predicting Google Rankings in 2024: Trends and Insights
As we enter 2024, it is becoming increasingly important to achieve mastery in Google rankings for online success. To stay...
What is Chat GPT? Exploring AI Chatbots
Ever imagine having a conversation with a computer program that feels strangely real? That’s the power of AI chatbots, and...
