Shift Your Focus to ‘Experience’ with Google April 2023 Review Update
Google has recently introduced the Google April 2023 Product ReviewUpdate, making significant changes to the search engine’s reviews system. This...
Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriGoogle’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to...
Is Your Marketing Paying Off? The Ultimate Guide to ROAS
How do you measure the success of your marketing campaigns? Do you analyse conversion rates, click-through rates, cost per conversion...
The Different Types of Keywords and How to Use Them
Keywords play a crucial role in the success of any SEO strategy as they serve as the cornerstone of search...
How to Use Schema Markup to Enhance Your E-commerce SEO Strategy
As an e-commerce business owner, you know that SEO is crucial to the success of your online store. You’ve probably...
The Importance of Internal Linking for Your Blog’s SEO Strategy
Internal linking is an essential part of an effective blog SEO strategy. It involves linking pages on the same website...
How Content Marketing Can Help You Stand Out in a Crowded Market
Content marketing has emerged as a crucial tool for businesses striving to distinguish themselves in today’s highly competitive marketplace. The...
