Google Rank Changes Explained: What to Do Next
You open your analytics, expecting the usual wins, only to see your top keywords vanish overnight. That gut-punch feeling? We...
News from the digital marketing space has captured everyone’s attention this week. Adobe is set to acquire Semrush in a deal valued at around $1.9...
How to Add Your Business to Apple Maps: A Step-by-Step Guide
You have set up shop. The doors are open. The signage is up. But something feels off. Where are the...
Breaking Down the Google June 2025 Core Update: What You Need to Know
Google has officially begun rolling out the June 2025 core update, marking the second major algorithm change of the year....
Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift
Google’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially...
Pinterest SEO Tips to Boost Your Pins
Did you know Pinterest drives 33% more referral traffic than Facebook? Surprising, right? While most people see Pinterest as a...
What is Search Intent and Why it Changes Everything
Your intro needs to have a hook, you need to make it conversational and speak to the reader. For example:...
