How to perform a SEO SWOT Analysis
If you are a modern business owner, you must be aware that content is a treasure trove of solutions when...
Surviving Zero-Click Search: How to Win When Google Keeps the Traffic By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriBack in the day (yeah, I am now called an SEO ‘veteran’!), winning on Google meant ranking #1. You showed up, you got the click,...
NFTs: The Next Wave in Digital Marketing?
Since it initially became widely used in the 1990s, the internet has advanced considerably. The early days of the internet...
Google’s ‘Helpful Content’ Algorithm: All you need to know
Today, we are living in the age of self-sufficiency. The onset of digitization has made the world smaller; people can...
Your Handbook to Creating Rich Media Ads
Attracting and retaining your targeted audience does not always come easy. Simple banner ads and plain advertising are no longer...
Get the Scoop on Google SERP Features
Initially, every search result on Google looked the same, a list of ‘blue links’, and even though the appearance has...
Breadcrumbs in SEO: What Does it Mean?
Imagine yourself sitting on a park bench, soaking in soothing sunlight with an ice cream cone melting in your hand;...
