Banner Advertising Made Simple – What You Need to Know
Imagine cruising on a highway and driving past a huge banner with a catchy captionand attractive pictures. You may or...
Google AI Mode Is Changing the Game. Is Your Brand in the Conversation? By Prashant Puri, CEO & Co-Founder, AdLift
By Prashant PuriGoogle’s New AI Mode: All you need to know. Search has fundamentally changed. Again. On May 20, 2025, Google officially rolled out AI Mode to...
The Truth About Negative Keywords
Imagine setting up a new business where you sell furniture. Yaay! You decide to set up ads and target the...
Is Content a Google Ranking Factor?
Yeah, yeah; content is the king and the kingdom, but is it a Google ranking factor? Have you ever wondered...
Learn the Ropes of Banner Advertising
Most humans, including you and us, tend to feel as if we know everything. And when it comes to advertising,...
Here’s What You Should Know About Keyword Match Types
In the early days of marketing, good SEO meant keywords – a lot of them!These not-so-fancy terms and phrases can...
How to Achieve Your Social Media Marketing Goals in 2022?
It might work out between an always-online girlfriend and a zero-social-presence guy, but your brand simply cannot do without going...
