Our Blog
Shark Tank India: Making Waves in the Entrepreneurial Sea (But Can It Navigate the Undercurrents?)
Shark Tank India is no longer just a TV show; it's a tidal wave reshaping the entrepreneurial landscape. With seasoned sharks like Aman Gupta and exciting newcomers like Ronnie Screwvala,...
Shift Your Focus to ‘Experience’ with Google April 2023 Review Update
Google has recently introduced the Google April 2023 Product ReviewUpdate, making significant changes to the search engine's reviews system. This update, accompanied by its new Google Search Central documentation, will...
Sitemap: Your Website Blueprint
It’s all about structure and planning. Whether it’s a building you are constructing or defining goals for your business – structure matters. Well, the same reasoning applies to understanding what...
Social Media Marketing Company: Pioneers in Digital Branding
A few years back, the purpose of social media was to make new friends and expand social interaction globally. Now, social media platforms like Instagram, Facebook, and LinkedIn have become...
Social Media: 2000 vs 2017
With the advent of smartphones, social media has become as important as a refreshing cup of coffee, early in the morning. Social Media, without question, has become a significant part...
Soft Errors: How to Fix Them for Better User Experience
Web development comes with its share of challenges, one of which includes handling various types of errors. The infamous 404 error is one that we're all too familiar with. However,...
Step-by-Step Guide: How to Add Your Location in Google Maps
You live in a dynamic world that undergoes rapid evolution, and it’s no secret that finding your way around can be a bit of a challenge. That’s where Google Maps...
Step-by-Step Guide: How to Delete Your Instagram Account
Feeling overwhelmed by the constant scroll? Maybe it's time to take a break from the curated world of Instagram. Whether you're looking for a digital detox or simply want to...
Step-by-Step: Securing Your WordPress Site Like a Pro
Understanding how to secure WordPress site is essential to protect it from potential threats and ensure the safety of your users' data. By implementing robust security measures, you can establish...
Stop Guessing, Start Ranking: The Data-Driven Off Page SEO Checklist
Being visible online is vital, but with so many websites, how can you make yours stand out? The answer lies in a strategy known as off-page SEO. Let's break this...
Streamlining Your Business with Facebook Business Manager
We all know how important Facebook is in the social media industry. With over 2.8 billion monthly active users, it is one of the largest social media platforms and a...
Tackling Cart Abandonment: Strategies for Recovering Lost Sales
You're seeing a lot of window shopping, but no one's buying! This means customers are adding items to their carts but not completing the purchase. In other words, your business...
Tackling Search Spam with Google’s New Report Form
In an effort to improve the overall quality of search results, Google released its new spam report form. This updated spam report form is created to simplify the process of...
Take Control of Your Campaign Data With UTM Tracking
In the realm of digital marketing, the key element for success resides in data. Acquiring precise and comprehensive data regarding your campaign's performance is imperative for making well-informed choices and...
Taking Your SEO Strategy to the Next Level with SEMrush SEO Audit
As the realm of e-commerce expands, it becomes progressively arduous to differentiate oneself amidst the competition. Fortunately, there exist instruments at the disposal of businesses that can aid in enhancing...
Target your Converting Customers with the right LinkedIn Ads
The internet is a pretty noisy place, and if your online presence involves any work on the choppy seas of social media, it can often feel like you’re shouting at...
Technical SEO Issues That Could Be Hurting Your Website
In the world of SEO, technical optimization plays a crucial role in improving your website's visibility and rankings in search engines. Technical SEO involves optimizing the technical aspects of your...
The 2025 Playbook: Using Free Chat GPT to Streamline Corporate Decision-Making
Everyone and their boss is using AI to simplify major corporate decisions for this one BIG reason: reducing human error. Did you know that the majority of executives believe that...
The 5 Best SEO Plugins for WordPress
As far as content management platforms go, WordPress excels in allowing users to implement their SEO tactics in a relatively straightforward manner. However, the factors that influence a site’s ranking...
The AdLift Guide to ROI-Centric Digital Marketing
Did you know that 72% of organizations that measure ROI on digital marketing report their marketing strategies as effective? This statistic highlights the critical need for precise measurement of digital...
The AdLift Social Media Calendar 2023
Did you know that there is a ‘eat Ice-cream for breakfast day?’ or a ‘stay under a blanket all day’ day? (Okay, we made that one up!) Quirky days aside,...
The Anatomy of a Broken Link: Causes, Effects, and Solutions
In the vast expanse of the internet, links function as the binding threads that interlace the entire web. They guide us from one corner of the digital realm to another,...
The Art of Naming Conventions in Marketing Campaigns: Best Practices for Clarity and Success
The name of a campaign might seem like a small detail. However, establishing clear and consistent campaign naming conventions is crucial to the overall success of your marketing efforts. We...
The Art of Visual Communication: Understanding Creative Designing
We live in a world that is filled with constant visual stimuli. Here, every scroll, every click, and every glance is an invitation to a visual feast. Amid this, creative...
The Basics of Canonical Tags
One of the most common technical SEO pitfalls that we see is misuse (or non-use) of canonical tags. Canonical tags go way back to 2009 and are an HTML tag...
The Beginner’s Handbook to Robot txt
The robots.txt is the only file where its size doesn't matter! It may be tiny, but it has big implications for your website and can impact your ranking considerably. Understanding...
The Beginner’s Roadmap to Basics of SEO
The Beginner's Roadmap to Basics of SEO The vast potential of the digital world awaits! Imagine your website thriving in the online landscape, attracting a steady stream of interested visitors...
The Benefits and Risks of Using AI for Social Media Content Curation
Artificial Intelligence (AI) has transformed numerous industries, and social media is no exception. Social platforms have become an integral part of our daily lives, serving as a source of news,...
The Benefits of Using AI in Your SEO Efforts
Search engine optimization (SEO) is essential to any successful online presence. As technology grows, so does the way we approach SEO strategies and one of the most transformative advancements in...
The Benefits of Using Multichannel Marketing for Your Business
In today's digital age, businesses must leverage every available marketing channel to reach their target audience. The goal is to be where your customers are and engage them effectively. That's...
The Best Digital Marketing Tools for Beginners
Digital advertising has become a vital element for companies to target their desired audience and enhance their online presence. Nevertheless, for neophytes, it can be daunting to traverse the vast...
The Complete Guide to B2C Digital Marketing Strategies
In the digital age, B2C (Business-to-Consumer) companies must have effective digital marketing strategies, including B2C content marketing, to connect with and engage their target audience. With a plethora of online...
The Complete SEO Checklist for New Website in 2018
Search Engine Optimization (SEO) is among the most critical processes to rank any website on SERP. If you are looking for an SEO checklist to follow and optimise your website...
The Different Types of Keywords and How to Use Them
Keywords play a crucial role in the success of any SEO strategy as they serve as the cornerstone of search engine optimization, aiding search engines in comprehending the content of...
The Do’s and Don’ts of Successful Influencer Outreach for Brands
Influencer marketing has been a key digital marketing startegy for some time now. Many agencies provide this service to their clients as a way to grow their business and reach...
The Do’s and Don’ts of Successful PPC Advertising: Your Blueprint to Success!
Are you looking to drive more traffic to your website and increase your sales? If so, pay-per-click (PPC) advertising might be the solution you've been searching for. But what is...
The Dos and Don’ts of Voice search optimization
In the modern era, the significance of voice search in our daily lives cannot be overstated. With the surge in smart speaker technology, virtual assistants, and voice-activated search on mobile...
The Future is Digital: Powerful Digital Marketing Strategies for Any Budget
Welcome to the digital age, where marketing is the way to make your business shine. It doesn't matter if your budget is big, small, or somewhere in between. Knowing the...
The Future is Here: Google’s Search Labs Pioneering the Next Era of Search
In its pursuit of enhancing user experience by providing relevant search results, Google has recently unveiled an exciting initiative called Search Labs. Leveraging the power of artificial intelligence (AI), Search...
The Future of Marketing: How AI is Changing the Game
Over the past few years, the field of marketing has experienced a remarkable shift due to advancements in Artificial Intelligence (AI) technology. The rise of AI-powered digital marketing has provided...
The Hallmark of an Entrepreneur— Turning an Idea into Reality!
“The critical ingredient is getting off your butt and doing something. It’s as simple as that. A lot of people have ideas, but there are few who decide to do...
The Hidden Impact of Domain Extensions on SEO Rankings
Boost your website's SEO rankings with the right domain extension for SEO. Choosing the appropriate domain extension is essential if you want to improve your search engine optimization (SEO) efforts....
The Impact of SEO on Customer Acquisition Costs: Insights from AdLift’s Research
Introduction In the constantly evolving digital marketing landscape, businesses continually seek effective strategies to reduce customer acquisition costs (CAC) while maximizing their reach. AdLift conducted an extensive analysis of 80...
The Importance of Conducting Regular SEO Audits for Your Website
If you're a website owner, you know how important it is to make sure your website is performing at its best. And one way to ensure this is by conducting...
The Importance of Digital Marketing Segmentation: Why it Matters and How to Do it Right
Whether you are a small, growing business or a well-established brand, digital marketing is something that you just cannot ignore. Not only do you need to make sure that you...
The Importance of E-A-T in Your Website’s Domain Rating
At the core of a successful online presence lies an understanding of the Google algorithm and its requirements. One of the key factors that determine your website's success is your...
The Importance of Internal Linking for Your Blog’s SEO Strategy
Internal linking is an essential part of an effective blog SEO strategy. It involves linking pages on the same website domain. Internal linking aids search engine crawlers in understanding your...
The Importance of Mobile SEO Optimization: A Guide to Staying Competitive
With mobile devices now responsible for 59.45% of global internet traffic, the shift from desktop to mobile browsing has changed how businesses approach digital strategy. From media consumption to online...
The Power of Celebrity Endorsement: Understanding Its Impact on Brands
We often see celebrities endorsing products on television, social media, and in print ads. It's no secret that celebrity endorsement has a significant impact on a brand's reputation and success....
The Power of Position Zero: How to Boost Your SEO Rankings
In the competitive world of online marketing, every business strives to achieve higher search engine rankings. One coveted spot that many website owners aim for is "Zero Position" also known...
The Power of Words: How SEO Content Writing Can Transform Your Business
A cogent and commanding online presence is indispensable for businesses that aspire to flourish in today's digital age. And one of the most pivotal factors in attaining online triumph is...
The Pros and Cons of Pay For Performance SEO
What if you only had to pay for SEO when it actually worked? No monthly fees, no empty promises. Just real results. Sound like every entrepreneur's dream? That’s the charm...
The Psychology of Visual Marketing: Using Color and Design to Influence Audience
In today's fast-paced world, where information overload is a common problem, you need to be creative in your marketing strategies to capture the attention of your target audience. Visual marketing...
The Rise of Ghost Malls: Why E-commerce SEO is Now Mission-Critical
The retail landscape in India is undergoing a dramatic shift. A recent Knight Frank Report highlights this change, revealing a staggering statistic: a 59% increase in ghost malls across the...
The Role of Hashtag Activism in Amplifying Causes
Social media is a potent instrumentality concerning advocacy and enhancing awareness of significant social and political quandaries. Among the most efficacious methodologies to achieve this is via hashtag activism. Hashtags...
The Role of HTML Tags in SEO: Explained
Search Engine Optimization (SEO) is crucial for improving the visibility and ranking of websites in search engine results. HTML tags are pivotal in optimizing web pages for search engines, making...
The Role of Technical Auditing in Optimizing Your Website
Performing routine technical SEO audits on your website is crucial for its success in today's digital realm. Simply possessing a website is not sufficient to guarantee its viability. In order...
The Role of Technical SEO Elements in Enhancing Site Performance and Rankings
Search engine optimization (SEO) stands as a foundational pillar in digital marketing, driving organic traffic, boosting online visibility, and ultimately enhancing brand reputation. SEO itself encompasses three primary segments: on-page,...
The Role of Website Cookies: Understanding Their Functionality
Have you ever wondered how a website remembers your login information, keeps track of items in your shopping cart, or even seems to know what kind of content you're interested...
The Role of XML Sitemaps in Your Shopify Store’s SEO Strategy
In the vast digital landscape, search engine optimization (SEO) plays a crucial role in ensuring the visibility and success of your online store. When it comes to optimizing your Shopify...
The Science Behind Social Media Timing: Discover the Best Time to Post
In today's digital age, social media has become an integral part of our lives. Whether it's for personal connections or business marketing, social media platforms offer endless opportunities to engage...
The SEM Toolbox: Essential Tools for Managing Your Paid Search Campaigns
In the realm of digital marketing, there are two notable initialisms that tower over others: SEO and SEM. Although both are crucial to any digital marketing strategy, they are separate...
The Top Social Media Platforms for Influencer Marketing in 2023
As influencer marketing continues to grow in popularity, businesses and brands are searching for the best social media platforms to leverage the benefits of social media influencer marketing. With so...
The Top Tools for Checking Your Website’s Domain Authority
Are you looking to increase your website's search engine ranking and improve your online presence? One of the key factors in achieving this is understanding your website's domain authority. Domain...
The Truth About Negative Keywords
Imagine setting up a new business where you sell furniture. Yaay! You decide to set up ads and target the term 'console'. Now, some of the clicks on your ad...
The Ultimate Guide to Media Planning
The digital landscape today is one noisy place for advertisers. To be able to cut through this noise (cacophony, rather), it's important that a brand has a robust media strategy...
The Ultimate Guide to Setting Up and Using Google Search Console
Welcome to our ultimate guide to setting up and using Google Search Console. In today's digital world, having a website is crucial for any business or individual looking to establish...
The Ultimate SEO Podcast: Strategies, Tips, and Trends
In today's fast-paced digital landscape, podcasting has emerged as a powerful medium for delivering engaging and informative content to a wide audience. We understand the significance of creating high-quality podcasts...
The Why & How of Internal linking for SEO
Picture this: You have written a great blog with all the relevant keywords, pictures, alt tags, and whatnot. Then, you post it on the relevant platform. But lo! it doesn't...
Threads vs. Twitter: Where Should Marketers Focus in 2025?
Social media never sleeps—and in 2025, neither do marketers. As platforms evolve and new contenders rise, we’re all asking the same thing: Where should we be spending our time, energy,...
Top 10 ‘Can’t Miss’ Pubcon Sessions This 2016!
The entertainment capital of the world; Las Vegas is all set to witness the synergy of diverse digital marketing minds, from October 10 to October 13, 2016. Termed as a...
Top Advertising Metrics to Boost Your Campaign Performance
Data-Driven Advertising: The Key to Success In this rapidly evolving technological landscape, data-driven advertising has emerged as a fundamental pillar of success. According to a report in Statista, in 2023,...
Top AI Tools Shaping the Future of Content
Once upon a time, Artificial Intelligence was something we’d often see in sci-fi movies and TV shows. The concept of AI itself was a little mysterious and had most of...
Top Google Ad Mistakes to Avoid in Local PPC Strategy
Google Ads is a powerful platform for local companies to reach their target audience and boost website traffic. However, without careful preparation and execution, your local PPC advertising strategy may...
Top SEO Auditing Tools to Optimize Your Online Presence
Unleashing the full potential of your digital presence needs intricate planning, deliberate implementation, and consistent optimization. In the fast-paced online landscape, where search engines prevail, mastering the art of SEO...
Top SEO Sites, Blogs & Resources
Do you want to learn about search engine optimization? Do you have specific questions? If you do, you may have trouble not only finding the answers, but finding the right...
Top SEO Tools Every CEO Should Know About in 2025
Think of SEO as the ultimate backstage pass to your business’s spotlight moment. With billions of searches happening daily, getting your brand to appear front and center on Google is...
Top Tips to create viral social media campaigns
In the rapidly evolving world of social media, constructing a social media campaign that goes viral is a crucial component of any digital marketing strategy. An effective viral social media...
Top Tips to Leverage Influencer Marketing For Your Brand
In today's digital age, leveraging influencer marketing has proven to be a potent strategy for brands to promote their products and services. In actuality, it has emerged as one of...
Traffic Drop Analysis: Decoding the Dip and Deep Dive
Executing an idea and creating a website is not enough for a business to grow. Whether you are self-employed or working for an organization, website traffic is the lifeblood of...
Twitter Roundup: August Voices in SEM
Ah, search engine marketing (SEM), the less handsome, but more faceted older brother to organic search engine optimization (SEO). Search marketing is defined as anything involving the promotion of websites...
Twitter Roundup: Voices in Content Marketing – AdLift
At AdLift, we know the importance of the role that content marketing plays in a brand’s overall SEO and marketing efforts. As a top digital marketing agency, we’re constantly refining our...
Twitter Roundup: Voices in SEO – AdLift
Looking to brush up on your understanding of SEO? Be careful, the Internet’s a noisy place. With so many people spewing their opinions everywhere, it can be hard to drown...
Understand the Path to Purchase with a Customer Journey Map
How well do you know your customers? Do you know what makes them tick? What factors affect their purchase decisions? What drives that final conversion? How do you track all...
Understanding Google Algorithms
What are Google Algorithms? With the growing popularity of Internet Marketing, Google Algorithm is the term we all have heard about. But before talking about Google Algorithm, let’s talk in...
Understanding Google Search: The Ultimate Guide
Have you ever found yourself swimming a sea of search results while looking for information on Google? We've all been there! With billions of websites on the internet, it's no...
Understanding Google SERP Features and their Impact on CTRs in 2024
Google Search begins with a single click, and users are provided with troves of data to sift through. These ‘results’ are web page summaries, ads, videos, images, questions, knowledge boxes,...
Understanding Google’s December 2024 Core Update: What to Expect
Google has officially launched its December core algorithm update, a swift follow-up to last month's November core update. With the rollout expected to span the next two weeks, the digital...
Understanding Google’s June 2024 Spam Update
Google rolled out its June 2024 spam update on June 20th to enhance search result quality by targeting websites violating its spam policies. This update was fully implemented on June...
Understanding HTML Sitemaps: A Key Component for Website Structure
Having an HTML sitemap is like building a map for users to navigate your website with ease. It is also one of the best ways to index your web pages...
Understanding KPI Meaning: Your Guide to Measuring Marketing Success
The world of digital marketing is filled with jargon. For the uninitiated, this can be quite intimidating. How is CPR different from CPC? And then what are CAC, BR and...
Understanding SEMrush -features, benefits, and everything you should know
As a brand, we are always searching for ways to increase our website traffic and generate leads. One of the most common yet effective ways is to use Search Engine...
Understanding SEO Analytics: A Beginner’s Guide
In the present era of digitalization, simply owning a website is no longer sufficient. It has become indispensable to optimize your website in order to secure a high rank on...
Understanding the ‘People Also Search For’ Algorithm: Tips for Optimizing Your Content
As a content creator or marketer, you are constantly looking for ways to optimize your content to rank higher on search engines. One aspect of search engine optimization (SEO) that...
Understanding the 4 Ps of Marketing: Core Principles for Success
It’s 2024, and in today's commercial sector, standing out from the crowd requires a solid strategic marketing approach. Did you know that the second edition of the MMA-EY consumer data...
Understanding the Difference Between Bounce & Exit Rate
We have spent much time in comprehending the bounce rate metric, and its impact on web pages and a website as a whole. However, Google Analytics has another critical metric...
Understanding The Disadvantages of Using AI in Digital Marketing
Artificial Intelligence (AI) has revolutionized digital marketing, but it comes with drawbacks. In this article, we'll explore the AI disadvantages: lack of personalization, ethical concerns, data accuracy dependence, limited creativity,...
Understanding the Google December 2024 Spam Update: What You Need to Know
Google has released the December 2024 Spam Update, a significant search algorithm change aimed at refining the search experience. This update, which follows closely behind the December 2024 core update,...
Understanding The Impact of Toxic Links on SEO
What is a toxic backlink, and how does it affect a website's search engine performance? In search engine optimization (SEO), backlinks are critical in determining a website's visibility and ranking...
Understanding the Synergy Between PPC and SEO
In today's digital landscape, businesses are constantly looking for effective ways to enhance their online presence and drive more traffic to their websites. Two strategies that often come into play...
Understanding What is Dwell Time in SEO
In the fast-paced world of search engine optimization (SEO), understanding what is dwell time in SEO is crucial for improving your website's performance and rankings. Dwell time refers to the...
Understanding What is Mobile Advertising?
Are you planning to take your business to the next level but need help knowing where to start? Do you want to get started with a cost-effective method to reach...
Understanding What is SEO in Digital Marketing
In the digital age, businesses that want to stay ahead of the competition must have a solid understanding of what is SEO in digital marketing. SEO, or Search Engine Optimization,...
Understanding Why Page Speed Matters for User Experience and SEO
Page speed is a vital component of user experience and search engine optimization. Essentially, it denotes how quickly a web page loads in a browser. The faster a page loads,...
Unleash SEO Power: Must-Have Chrome Extensions for Website Success
Many platforms may come and go, but the key to growing a website remains the same everywhere. Do you want to know what it is? Well, the answer is three...
Unlock the Power of SEO for Shopify With These Tips
In today's digital world, having a strong online presence is crucial for the success of any business. For e-commerce entrepreneurs using Shopify as their platform of choice, optimizing their websites...
Unlocking Local Visibility: Adding your Business to Google Maps and Search
In today's digital age, local businesses need to leverage every available opportunity to gain visibility and draw potential customers. One effective way to achieve this is by adding your business...
Unlocking Search Engine Positioning: Strategies for Success
Unlocking Search Engine Positioning is like discovering the key to online visibility and success! In the vast digital space, strategic moves can elevate your website's ranking and bring it to...
Unlocking the Power of Local SEO for Small Businesses
Small businesses often encounter challenges in getting their web pages noticed by potential patrons. With a plethora of websites and businesses accessible online, it can be arduous to stand out...
Unlocking the Power of Remarketing in PPC Campaigns
As a business owner or marketer, you're always looking for ways to get more out of your PPC management of campaigns. You want to increase conversions, boost sales, and get...
Unmasking Google’s October 2023 Spam Update
Google is back with another one of its updates! The search engine announced its latest spam update aimed at diminishing the presence of spammy results for users worldwide. The October...
Update Alert: Maximize Visibility with Product Reports from the Google Merchant Center Shopping Tab
If you are an online merchant using Google as your core advertising platform, you must read about the new ‘Shopping Tab Update.’ Do you know it takes days for users...
Using Latent Semantic Indexing to Improve SEO
Latent semantic indexing has an intimidating ring to it, invoking people in labs poring over reams of paper. A search on the internet doesn’t help disabuse this sense either. Although...
Visual Search in Online Shopping: The Future of Retail in 2025
The online shopping experience is changing at lightning speed, with innovations designed to make it more intuitive and efficient for consumers. One such transformative technology is visual search—a groundbreaking tool...
Want More Link Juice for Your Website? Here’s How to Get It
There is no denying that Search Engine Optimization is an essential digital marketing tool. Simply put, effective SEO makes your website more visible, which means more traffic and thereby brings...
Want to Know How to Increase Followers on LinkedIn? Keep Reading
LinkedIn, the professional social media platform, has become a vital tool for career advancement and building meaningful connections. But with millions of users, standing out and getting noticed can be...
Want to Secure Your Website? Here’s How HTTPS Can Help
Security has always been a concerning issue, whether it is your home or data transfer between a user's web browser and a web server. Of course, you can hire a...
Website Structure for SEO: A Blueprint for Better Rankings
Creating an effective website structure for SEO is essential for achieving higher search rankings, improving user experience, and increasing conversion rates. A well-organized SEO site structure allows search engines to...
What are Breadcrumbs and Why Are They Important for Your Website?
As a website owner, you want your users to have a positive experience when navigating your site. One way to help with this is by implementing breadcrumbs. If you've ever...
What are Keywords & Keyword Research
If there is one thing that SEO cannot do without, it is keywords! Keyword research and keyword analysis is the foundation on which our SEO strategy is laid upon at...
What Does Online Reputation Management Mean? Find Out Here
In today's digital age, maintaining a positive online reputation is paramount. SEO Reputation Management is key to shaping and maintaining credibility. Let's explore its importance in our interconnected world. Your...
What Is ‘Session’ In Google Analytics
In today's internet era, measuring the performance is essential to achieve digital goals, rather than solely developing the website. The beauty of digital marketing lies in evaluating the success rate...
What is Bounce Rate? How to Reduce it?
Since the advent of digital marketing, we marketers come across tons of metrics on an everyday basis. Some are simpler to understand while others are confusing. Bounce rate is one...
What is Chat GPT? Exploring AI Chatbots
Ever imagine having a conversation with a computer program that feels strangely real? That's the power of AI chatbots, and Chat GPT is a leading name in this rapidly developing...
What is Dark Traffic & How to Identify It!
Just like everything else, Google Analytics data too has a dark side that every online marketer needs to be aware of! The data flaw, known as “dark traffic”, is hard...
What is Domain Authority, Why it Matters, and How to Improve it
Domain Authority (DA) is a metric that estimates how likely a website is to rank on the first page of search results for relevant keywords. It is a score developed...
What is Domain Rating: A complete guide
As a website owner or digital marketer, you might have heard the term "Domain Rating" or "DR" in the context of search engine optimization (SEO). But do you understand what...
What is Evergreen Content? Build Traffic That Never Fades
Staying up to date with trends and the latest updates can be an overwhelming task for businesses these days. However, there’s a type of content that endures through the shifts...
What is High Authority/Quality Content Marketing?
In today's competitive marketing landscape, businesses are continually making substantial investments in high quality content marketing strategies. With the phrase 'high quality content marketing' being tossed around at least 20...
What is Meme Marketing? How to Tap Into Viral Culture
Meme marketing has quickly become one of the most engaging and powerful tools for brands seeking to connect with online audiences. Memes, often humorous or satirical images, videos, or texts,...
What is Mobile First Indexing and How It Affects SEO
Before understanding more about Mobile First indexing, we must know about Indexing. What is indexing? Indexing is the method of accumulation webpages into Google search. Dependent upon which meta tag...
What is Negative SEO?
The term "negative SEO" might be something you have been hearing about recently. Once Expedia had been penalized by Google, it came to the forefront of digital marketing news, and...
What is On-page SEO and How Does it Impact Your Website?
If you've ever thought that being at the top of Google's search results is just luck, think again. Behind every top-ranking website is a whole strategy called SEO (Search Engine...
What is PPC? Here is How it Works
PPC, or pay-per-click advertising, is an excellent way to gain some visibility in the noisy world of the internet. However, it can seem a little daunting, especially when your hard-earned...
What Is Schema and Why is it Important In SEO?
What is Schema: Schema markup is a form of microdata that is found at Schema.org. Once it is added to a webpage, it creates a rich snippet which appears in...
What is Schema Markup? Strategies to Use it for Better SEO Performance
72.6% of pages on the first page of Google use schema. Schema markup is a form of structured data that helps search engines better understand the content on your website....
What Is SEO and How Can It Work for Your Business?
What Is SEO and How It Works for Your Business? In today's digital world, where the internet is the primary marketplace, visibility is crucial for any business. This is where...
What is SEO in YouTube? Tips for Optimizing Your Videos
Dreaming of building a successful YouTube channel? You've likely stumbled upon the term "SEO" in your quest for growth. But exactly what is SEO in YouTube, and how can you...
What is Technical SEO: A Complete Guide
What is Technical SEO? Technical SEO refers to the practice of optimizing the technical aspects of a website to improve its ranking in search engine results pages (SERPs) and make...
What is the Role of Breadcrumbs in SEO?
Breadcrumbs are an essential part of precisely every good website. These little navigational aids don’t just tell people where they are on your site, but they also help Google work...
What is YMYL Content? A Beginner’s Guide to Google’s Guidelines
Do you rely on Google search for every little or big question you have? Well, you might want to know about YMYL content. YMYL stands for “Your Money Your Life.”...
What to Do When Your Google Business Account Gets Suspended
Managing a Google Business Account is crucial for businesses to establish an online presence and attract customers. However, there may be instances where your Google Business Account gets suspended. This...
What to Expect from The Google September 2022 Product Reviews Update?
Google came out with yet another update just a week after its September core update. Two Google updates in a week?! Who would've thought?This might seem a bit overwhelming to...
White Hat SEO and Black Hat SEO: What Do These Terms Mean?
White Hat SEO and Black Hat SEO – all have a very spy v/s spy feel, don't they? Terms that have been co-opted by the SEO folks from old movies...
White Hat SEO Strategies: Your Ticket to Sustainable Online Growth
In an online landscape, every business is in the queue to outperform its competitors using search engine optimization (SEO) tactics. Many businesses consistently rank higher on Google’s Search Engine Results...
Why Celebrity Advertising is a Smart Investment for Your Brand
In today's world of cutthroat competition, businesses are always looking for innovative ways to promote their products or services. One marketing strategy that has gained significant popularity in recent times...
Why Content Marketing For A Startup Will Make You Question Native Advertising
Unlike traditional marketing channels, content marketing isn’t just about bringing more eyeball and has more meaning to it than what is usually talked about. For starters, native ads cost much...
Why do Businesses Choose SEO Agencies in India?
In rеcеnt yеars, thе global digital landscapе has witnеssеd a paradigm shift, with businеssеs of all sizеs incrеasingly rеlying on onlinе platforms to rеach thеir targеt audiеncе. This surgе has...
Why Grammarly Is a Must-Have Tool for Professional Writers
As writers of a professional calibre, we comprehend the gravity of accurately and effectively convey our message. Our written material serves as a reflection of our credibility and professionalism. The...
Why Hiring a Professional SEO Agency is Crucial for Law Firms
In today's digital age, having a strong online presence is essential for any business, including law firms. With the increasing competition in the legal industry, it is crucial for law...
Why hreflang x-default Matters for Your Website’s SEO
Are you planning to launch a website that caters to a global audience with different languages? Well, hold your horses because there's something you need to know. When it comes...
Why is SEO Important for Startups? 7 Key Statistics that Prove its Power
Why is SEO important? For startups aiming to carve out their niche in the digital space, being visible online is not just beneficial; it's essential. This is where SEO comes...
Why Quality Content Matters?
It Is Quality Rather Than Quantity That Matters. – Lucius Annaeus Seneca The advent of the internet has changed how businesses market their products to the target customer. The competitive...
Write Right: How Pillar Content Pages Can Revolutionize Your Content Marketing
Content marketing is an important part of digital marketing. However, the way we approach it has changed over time. Nowadays, we need a more strategic and cohesive approach to content...
YOUR FAVORITE TV SERIES & ITS SOCIAL MEDIA STRATEGIES
1. The Walking Dead The sixth season of The Walking Dead premiered on the October 11, 2015 coming to an end on the April 3, 2016. This favoured American horror-drama...
Your Go-To Guide to Accelerated mobile pages (AMP)
The thought of a website with a low loading speed is off-putting. When we are surfing the internet, we expect websites to load promptly. It’s a fact, right? Google realizes...
Your Go-To-Guide For App Store Optimization
In today's digital age, the success of a mobile app relies heavily on its visibility and discoverability in the app stores. To maximize your app's presence and increase the chances...
Your Handbook to Creating Rich Media Ads
Attracting and retaining your targeted audience does not always come easy. Simple banner ads and plain advertising are no longer enough to engage your consumers. As consumers evolve with the...
Your One Pit Stop to Understanding Influencer Marketing on Instagram
Have you grown tired of aimlessly scrolling through your Instagram feed, only to be bombarded by sponsored posts? Have you ever wondered why your favorite celebrities and influencers are promoting...
YouTube Remarketing – Why Just Market When You Can Remarket?
Did you know it often takes 12 touch points before a target customer actually buys your product? This is why you need Remarketing! Remarketing in AdWords was launched back in...
YouTube: A Social Media Platform or Something More?
Every day, over 3.7 million videos hit YouTube. That’s 271,000+ hours of content daily—more than anyone could watch in a lifetime. But here’s the real tea: Is YouTube just another...
