Adlift-Blog

Content is king

Folks, I'll be speaking on "Content, Search and Social Interplay" session at Pubcon Las Vegas - Content Marketing Day on Wednesday, October 12. The session starts at 2.45PM, and I will be joined by Maggie Malek, Head of PR and Social, MMI Agency and Casie Gillette, Director of Online Marketing, Ko Marketing. Content, Search and Social Interplay Here is the low down on what we will be talking about -

How Search, Content and Social Marketing teams can work together to develop comprehensive strategies and communication plans, to target the right consumer base at the right time.
Prashant Puri - Let’s catch up at Pubcon Las Vegas 2016 Reach out to me directly at Prashant@adlift.com or tweet at @puriprashant. L...

The entertainment capital of the world; Las Vegas is all set to witness the synergy of diverse digital marketing minds, from October 10 to October 13, 2016. Termed as a must attend conference by Forbes, the premier social media marketing, and optimization conference brings together a host of specialists, experts, patrons, entrepreneurs and think tanks, associated with the new media sphere. The three-day mega gathering of the movers and shakers of the digital marketing industry is the most awaited event of the year. It is the ideal new age platform where the key influencers and innovators of the digital media stream come together to brainstorm, discuss and plan new strategies and ideas impacting the world of social media marketing and optimization. History of Pubcon Conceived by CEO and founder of Pubcon Inc, Brett Tabke, the idea of the conference was born in 2000 at a London Pub, bringing together early Web Search Engine Optimizers and Webmasters ...

As the month of September rolls on here in the Bay Area, our SEO agency is looking forward to two major conferences that have been circled on the calendar for months: Pubcon and Shop.org’s Digital Summit. Both of these conferences bring the best of the online marketing and digital retailing industries together for great keynote presentations and inspiring roundtable discussions to transform your business efforts. Learn a little bit about each of these conferences below, and if you plan on attending either of them, we hope to see you there!

Pubcon 2015 AdLift Las Vegas

Who: Industry leaders across the online marke...

When you start thinking about your overall digital marketing strategy, one of the key components to nail down is your content production. At this point, it’s been well established that not all forms of content are created equally. While some pieces go viral, others fail to garner any significant traction. Because content creation is a time and resource intensive exercise, it’s not worth investing in content that’s not going to take off. Your content should provide reasonable ROI for your business, through better brand recognition and social presence, and an increase in your conversion rates. Obviously, everything that you write is not going to be reposted around the web overnight, but there are certain qualities that have been shown to resonate with readers and with Google. By keeping those elements in mind as you craft new content, you put yourself on the right track for a more successful campaign and larger digital strategy. So how exactly do you determine w...

SEO Success Metrics SEO is one of those topics that immediately prompt anxious and distrusting looks from novices. It’s not that people and companies don’t believe in SEO, rather, they can’t decide if their efforts are making or costing them money. As a SEO agency, we know proper optimization has the potential to produce not only positive, but hefty ROIs. But for many companies trying to solve the riddle on their own, the intricate wheel of off-page and on-page factors becomes too much. They’re looking at so many areas and aren’t sure how to correlate the money th...